Home to some of the world’s fastest-growing economies, Africa is a hot investment destination. More than 75 per cent of companies and investors in Africa are successful. Why? And how could you reap the benefits of doing business on the continent? In this book, business adviser, executive coach and author Winfred Oppong-Amoako presents a detailed picture of Africa’s investment environment, outlining the risks, challenges, misconceptions and opportunities, and providing a step-by-step guide for approaching the African market. The book covers key topics such as informal trading, China’s investment in the continent and the impact of recession on long-term GDP growth, and lays out certain factors that need to be taken into consideration before investing, such as cross-border trading, corruption, permits and legal contracts. If you’re new to investment or a successful businessperson looking to expand your brand, How to Succeed in the African Market is an indispensable reference, giving you the information that will enable you to make informed decisions and prosper.

The Definitive Guide to Doing Business in Africa For global and Africa-based companies looking to access new growth markets, Africa offers exciting opportunities to build large, profitable businesses. Its population is young, fast-growing, and increasingly urbanized--while rapid technology adoption makes the continent a fertile arena for innovation. But Africa's business environment remains poorly understood; it's known to many executives in the West only by its reputation for complexity, conflict, and corruption. Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects and helps executives understand and seize the opportunities for building profitable, sustainable enterprises. From senior leaders in McKinsey's African offices and a leading executive on the continent, this book draws on in-depth proprietary research by the McKinsey Global Institute as well as McKinsey's extensive experience advising corporate and government leaders across Africa. Brimming with company case studies and exclusive interviews with some of Africa's most prominent executives, this book comes to life with the vibrant stories of those who have navigated the many twists and turns on the road to building successful businesses on the continent. Combining an unrivalled fact base with expert advice on shaping and executing an Africa growth strategy, this book is required reading for global business executives looking to expand their existing operations in Africa--and for those seeking a road map to access this vast, untapped market for the first time.

A comprehensive and practical analysis of Africa as a destination for businesspeople and investors, outlining the risks, challenges, misconceptions and opportunities, and providing a step-by-step guide for approaching the African market.

Business-to-Business Marketing: An African Perspective: How to Understand and Succeed in Business Marketing in an Emerging Africa is a comprehensive application of the most current research results, concepts and frameworks to the African business-to-business (B-to-B) context. The chapters are designed to provide the reader with a thorough analysis of b-to-b. Important aspects like competitive strategy in B-to-B, marketing mix strategies, relationship management and collaboration, business services, big data analysis, and emerging issues in B-to-B are discussed with African examples and cases. As a result, the book is easy to read and pedagogical. It is suitable for courses at universities and other tertiary levels, undergraduate and graduate courses, MBA and professional B-to-B marketing programmes. Working managers will find it a useful reference for practical insights and as a useful resource to develop and implement successful strategies. The Authors Collectively the four authors have over 60 years of teaching and research in B-to-B marketing and management in and outside Africa. They have the managerial and consulting experience that has enabled them to combine theory with practice. Their experience and knowledge provide the needed background to uniquely integrate teaching and research with the realities of the African B-to-B market. Their command of and insight into the subject are unparalleled.

In an era of slowing growth, Africa is home to a trillion-dollar, resource-rich economy, and six of the ten fastest growing markets in the world. Success in Africa introduces the ambitious CEOs who are building the continent. These stories of growth, technology, and tradition bring life to one of the most important stories of the global economy: a successful Africa. The CEOs of General Electric, The Coca Cola Company, and Tullow Oil join Africa's leading CEOs to share insights on what wins in this fast-growth market. With twenty years of experience in frontier markets, including a decade working in Africa, author Jonathan Berman engages with top business leaders on the vast opportunities and challenges of the continent. Success in Africa pushes past the headlines on Africa's growth to answer the questions often asked by companies and investors: Who do I work with there and what drives them? How do I deal with government? What about war, disease, and poverty? What about China? How do I win? Success in Africa provides on-the-ground perspective, personal stories, and insight that Robert Rubin calls "essential reading for all who are interested in Africa for reasons of business, investment, policy, or curiosity."

The African business environment provides many opportunities and challenges. Success depends on the ability to quickly see the opportunities and the courage to face the challenges. Successful African entrepreneurs are best described as "doers" rather than "dreamers". They are action-oriented people who look far ahead into the future, and treat mistakes and failures as temporary setbacks on the way to accomplishing their goals. Above all, they are disciplined when it comes to the use of money. These are some of the insights you can get by reading this book. You will also know how to do the following: -Make profits for a purpose -Grow your business -Design a winning strategy -Manage efficiently and effectively -Find trustworthy business partners -Motivate your workers -Communicate with maturity and appreciation -Engage in fast learning -Improve the management of your finances With these tools at your disposal, you are certain to join the small but growing group of very successful African business owners. __________________________________________ John Kuada is Emeritus Professor of International Management at Aalborg University, Denmark. He holds two doctorate degrees - PhD from Copenhagen Business School in Business Economics, and Dr Merc from Aalborg University in International Business. He has extensive experience as business consultant and training advisor in areas of management, marketing and cross-border inter-firm relations in many European and African countries. He is author and/or editor of 25 books on management. He has also written over 100 articles in scholarly and professional journals on a wide range of international business issues including entrepreneurship, international marketing, intercultural management, leadership and strategy. Madei Mangori has over 36 years of experience as an organizational and management development expert in Southern Africa mainly based in Gaborone Botswana. He turned academic in 2015 after obtaining a PhD in Business Management from Aldersgate College in the Philippines. He has published a book and co-authored another. All are available on Amazon. He is a founding member of Mentoring African Research Network (www.resanet.org). He is also the co-ordinator for business and contextual ministry and is currently leading the team working for the accreditation of Botswana Bible Training Institute into a multi-disciplinary tertiary institution operating in four countries in Southern Africa.

African Entrepreneurs: 50 Success Stories is a celebration of notable achievements of select Africans and how they have managed to excel in their chosen fields despite all odds. Each profile showcases the entrepreneur and their area of endeavor, including an exclusive interview in a question-and-answer format. Whether you are young or old, already in business or aspiring to get your feet wet, African Entrepreneurs: 50 Success Stories will encourage you. Although this book focuses on African business leaders, you will find that the core-ingredients of successful entrepreneurs are universal. You will be inspired, enthralled and above all motivated by how these savvy men and women overcame their personal challenges to get to where they are now. While some people are natural entrepreneurs, anyone can pursue entrepreneurship successfully if they put in what it takes. If you have a goal, you have to go for it - don't wait for success to come to you.