How to Succeed in Advertising
Title | How to Succeed in Advertising PDF eBook |
Author | Laurence Minsky |
Publisher | Routledge |
Pages | 0 |
Release | 2007 |
Genre | Advertising |
ISBN | 9781887229203 |
In this unique book, today's top advertising copywriters and art directors share their insights into how to break into and succeed in the advertising business. With sometimes conflicting advice and diverse career paths, these award-winning creatives describe how raw talent, high energy, and competitive spirit build the groundwork for an outstanding career in advertising. In addition, How to Succeed in Advertising When All You Have Is Talent features dazzling selections from each creative's best-known campaigns, as well as some previously unseen pieces from their beginning portfolios
How to Succeed in Advertising when All You Have is Talent
Title | How to Succeed in Advertising when All You Have is Talent PDF eBook |
Author | Laurence Minsky |
Publisher | NTC/Contemporary Publishing Company |
Pages | 0 |
Release | 1994 |
Genre | Advertising |
ISBN | 9780844234960 |
Fourteen famous copywriters and art directors retrace their paths to offer insights into the creative process and frank recommendations on how to break into advertising, make contacts, prepare a portfolio, sell ideas and make a name in the industry
How to Succeed in Advertising
Title | How to Succeed in Advertising PDF eBook |
Author | Laurence Minsky |
Publisher | |
Pages | 457 |
Release | 2007 |
Genre | Advertising |
ISBN | 9781887229319 |
How I Learned the Secrets of Success in Advertising
Title | How I Learned the Secrets of Success in Advertising PDF eBook |
Author | G. Lynn Sumner |
Publisher | |
Pages | 270 |
Release | 2013-09 |
Genre | |
ISBN | 9781258809737 |
Specific Problems And How They Were Solved In Selling A Million Men And Women. Practical Methods Learned In 40 Years Experience As Salesman, Advertising Writer, Advertising And Sales Manager, And Advertising Agency Executive.
The Visual Sale
Title | The Visual Sale PDF eBook |
Author | Marcus Sheridan |
Publisher | IdeaPress Publishing |
Pages | 220 |
Release | 2020-10-27 |
Genre | |
ISBN | 9781646870189 |
Video can help you close the deal in a virtual world and this book from award winning marketer and author Marcus Sheridan will show you how. With practical advice and step by step instructions, this is the ultimate guide to selling over video - no matter how much you hate watching yourself on the screen. More than ever before, buyers and consumers are demanding for more video. Just "reading" about a product, service, or company will no longer do the trick. Today, they must "see" it. Notwithstanding this increased demand for video, most businesses and organizations have struggled to quickly adapt. In fact, many have no idea as to how or where to get started. For this purpose, The Visual Sale was written. Finally, businesses and organizations have a clear guide that will literally show them, in simple, clear, and actionable terms, exactly how they can build a culture of video and start "showing it" moving forward, ultimately leading to a dramatic improvement to their sales numbers, marketing strategy, and overall customer experience.
How to Develop a Successful Advertising Plan
Title | How to Develop a Successful Advertising Plan PDF eBook |
Author | James W. Taylor |
Publisher | N T C Business Books |
Pages | 260 |
Release | 1993 |
Genre | Business & Economics |
ISBN | 9780844235288 |
Successful Advertising, how to Accomplish it
Title | Successful Advertising, how to Accomplish it PDF eBook |
Author | John Angus MacDonald |
Publisher | |
Pages | 426 |
Release | 1902 |
Genre | Advertising |
ISBN |