If you have ever considered opening a used bookstore, here is your chance to learn from someone who knows first-hand what it takes. Author Stephanie Chandler is the owner of Book Lovers Bookstore in Sacramento, CA. Features in this workbook include: *Worksheets: Budget planning, evaluating competition, forecasting, and more. *Business Basics: What you need to get started. *Inventory: Twelve sources for acquiring used books. *Suppliers: Library supplies, printed goods, retail supplies and more. *Shop Setup: Store layout, book categories, bookseller software and tools. *Operations Procedures: Trade policies, overstock, and a sample operations manual. *Marketing: Low-cost and no-cost tactics for maximizing exposure. *Website: Steps for setting up a website and selling books online. *Resources: Dozens of useful website links. *Business Plan: Sample business plan (actual plan used for Book Lovers Bookstore).

An amazing convergence is happening in marketing today: the growth of the U. S. Hispanic population and the growth of digital media. Hispanics increasingly use the internet to keep in touch with family and friends, anywhere in the world. They search for product information. They compare prices, print coupons, and shop online.Joe Kutchera outlines the issues that your company needs to understand in order to successfully cater to Hispanic consumers online, including shopping behavior, social networks, translation, localization, and emerging mobile platforms. In addition, the author illustrates how marketers can grow their businesses virtually to reach Spanish-speakers in Latin America.Case studies in the book detail the experiences of Best Buy, Amereican Family Insurance, H&R Block, Ford Motor Company, Lexicon Marketing, and Monster.

The fear of the unknown bothers most of us, even if it comes at the cost of chasing our dreams. How many of us want to drop everything that we are doing and travel the world? How many of us do? Neeraj Narayanan just did that, quitting his job one day and flying to Barcelona. Join him on his journey as he takes you rollicking across some countries in Europe and South East Asia, motoring up high mountain passes, hiding in jungles and being part of crazy festivals, hoping to find pretty girls in pursuit but only ending up with furious bulls, bears, and gypsies on his tail. At some point, he has almost no money left but his resolve to build a life out of travel doesn’t ebb. This is a witty yet heart-warming tale of one man’s solo journey for a year. While he goes to find beautiful places, he ends up finding trust, compassion, and a universe conspiring to make all his dreams come true. This guy’s really on his own trip and promises to take you on one too!

Features include: worksheets: budget planning, evaluating competition, forecasting; business basics: what you need to get started; inventory: twelve sources for acquiring used books; suppliers: library supplies, printed goods, retail supplies; shop set-up: store layout, book categories, bookseller software and tools; operating procedures: trade policies, overstock, and a sample operations manual; marketing: low-cost and no-cost tactics for maximum exposure; website: steps for setting up a website and selling books online; resources: dozens of useful website links; business plan: sample business plan (actual plan used by the author)--P. [4] of cover.