If you have ever considered opening a used bookstore, here is your chance to learn from someone who knows first-hand what it takes. Author Stephanie Chandler is the owner of Book Lovers Bookstore in Sacramento, CA. Features in this workbook include: *Worksheets: Budget planning, evaluating competition, forecasting, and more. *Business Basics: What you need to get started. *Inventory: Twelve sources for acquiring used books. *Suppliers: Library supplies, printed goods, retail supplies and more. *Shop Setup: Store layout, book categories, bookseller software and tools. *Operations Procedures: Trade policies, overstock, and a sample operations manual. *Marketing: Low-cost and no-cost tactics for maximizing exposure. *Website: Steps for setting up a website and selling books online. *Resources: Dozens of useful website links. *Business Plan: Sample business plan (actual plan used for Book Lovers Bookstore).

An amazing convergence is happening in marketing today: the growth of the U. S. Hispanic population and the growth of digital media. Hispanics increasingly use the internet to keep in touch with family and friends, anywhere in the world. They search for product information. They compare prices, print coupons, and shop online.Joe Kutchera outlines the issues that your company needs to understand in order to successfully cater to Hispanic consumers online, including shopping behavior, social networks, translation, localization, and emerging mobile platforms. In addition, the author illustrates how marketers can grow their businesses virtually to reach Spanish-speakers in Latin America.Case studies in the book detail the experiences of Best Buy, Amereican Family Insurance, H&R Block, Ford Motor Company, Lexicon Marketing, and Monster.

Features include: worksheets: budget planning, evaluating competition, forecasting; business basics: what you need to get started; inventory: twelve sources for acquiring used books; suppliers: library supplies, printed goods, retail supplies; shop set-up: store layout, book categories, bookseller software and tools; operating procedures: trade policies, overstock, and a sample operations manual; marketing: low-cost and no-cost tactics for maximum exposure; website: steps for setting up a website and selling books online; resources: dozens of useful website links; business plan: sample business plan (actual plan used by the author)--P. [4] of cover.