How to Set Up & Run a Fashion Label
Title | How to Set Up & Run a Fashion Label PDF eBook |
Author | Toby Meadows |
Publisher | |
Pages | 0 |
Release | 2019 |
Genre | BUSINESS & ECONOMICS |
ISBN | 9781786274847 |
To run a successful fashion label you need to know about business as well as design. Packed with tips, case studies and tasks to help you analyse yourself, your market and your product, this book is for anyone wanting to start their own fashion business. Thoroughly revised for the social media age, with updated images throughout. With eight new case studies: AwaytoMars (Brazil/UK), FFM Dubai (UAE), Picture Organic (France), Vetta Capsule (US), ADAY, Farm, Olivia Burton (UK), and The Goods Department (Indonesia).
How to Set Up & Run a Fashion Label
Title | How to Set Up & Run a Fashion Label PDF eBook |
Author | Toby Meadows |
Publisher | Hachette UK |
Pages | 269 |
Release | 2012-08-20 |
Genre | Business & Economics |
ISBN | 1780676700 |
No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business—from marketing and PR to manufacturing your collection, and where to find the money to finance it all. In How to Set Up and Run a Fashion Label 2nd edition, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories, or footwear sectors. Packed with tips, case studies, and tasks to help you analyze yourself, your market, and your product, the book is designed for anyone wanting to start their own fashion business. This new, expanded edition contains information on e-commerce, sustainability, five new case studies, and updated images throughout.
How to Start Your Own Fashion Label
Title | How to Start Your Own Fashion Label PDF eBook |
Author | Alison Lowe |
Publisher | |
Pages | 329 |
Release | 2019 |
Genre | Business planning |
ISBN | 9781999668402 |
How to Set Up & Run a Fashion Label
Title | How to Set Up & Run a Fashion Label PDF eBook |
Author | Toby Meadows |
Publisher | Laurence King Publishing |
Pages | 269 |
Release | 2012-08-20 |
Genre | Business & Economics |
ISBN | 1780676700 |
No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business—from marketing and PR to manufacturing your collection, and where to find the money to finance it all. In How to Set Up and Run a Fashion Label 2nd edition, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories, or footwear sectors. Packed with tips, case studies, and tasks to help you analyze yourself, your market, and your product, the book is designed for anyone wanting to start their own fashion business. This new, expanded edition contains information on e-commerce, sustainability, five new case studies, and updated images throughout.
The Fashion Business Manual
Title | The Fashion Business Manual PDF eBook |
Author | Fashionary |
Publisher | Fashionary |
Pages | 0 |
Release | 2017-11-23 |
Genre | Business & Economics |
ISBN | 9789887710974 |
The Fashion Business Manual is everything you need to start building your fashion brand. It takes you step by step through building a brand from startup to retailing, using illustrations to break down complex business information into an easy-to-read visual format - making it a dynamic resource for fashion students, entrepreneurs and people in the fashion industry.
The Fashion Designer Survival Guide, Revised and Expanded Edition
Title | The Fashion Designer Survival Guide, Revised and Expanded Edition PDF eBook |
Author | Mary Gehlhar |
Publisher | Kaplan Publishing |
Pages | 304 |
Release | 2008-07-01 |
Genre | Business & Economics |
ISBN | 9781427797100 |
Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA). The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including: How to create a viable business plan Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity The best sources for fabric and materials Navigating the pitfalls of production both at home and abroad Marketing, branding, and getting the product into the stores and into the customer’s closets Romancing the press, dressing celebrities, and creative publicity techniques Producing a runway show that will get results
Fashionopolis
Title | Fashionopolis PDF eBook |
Author | Dana Thomas |
Publisher | |
Pages | 322 |
Release | 2019 |
Genre | BUSINESS & ECONOMICS |
ISBN | 0735224013 |
An investigation into the damage wrought by the colossal clothing industry--and the grassroots, high-tech, international movement fighting to reform it from a bestselling journalist who has traveled the globe to discover the visionary designers and companies who are propelling the industry toward that more positive future.ture.