'So You Want to Sell Cars? Do it Right!' is a book packed with years of experience and knowledge from a veteran in the automotive sales industry. John Woullard outlines all the tips, techniques and practical knowledge you need to know to enter into and be successful in the auto sales industry. Whether you are already in the industry and boost your competitive advantage or want to break into it and start a successful career, this book is a must read. Take it from someone who has been in the industry for more than 20 years and owns his on business, Wheelsworth, Inc.

This book is written for people working in car sales, but not only for them. Anyone in sales can benefit from learning the sales techniques that author Joe Sabatini explains for how to sell cars, warranties and protection packages. The author shares his knowledge, insight and personal experiences as a successful car salesman and successful finance and insurance manager so you can learn from him and take your sales career to the next level. In the eight chapters of this book you will learn how to motivate yourself to fully engage with every customer and create your own opportunities for success. When you really listen and hear what your customers have to say, you will create a bond with them that will build the rapport and trust with them that is critical to close your sale. Where the book really delivers is with the chapters on the 76 Closes. In the introduction, the author advises that if you don't have time to read this book in its entirety, you can skip to this chapter on sales closing techniques, and still reap terrific benefits. In this automotive sales training guide, you will learn about how to handle specific types of customers and various closing situations. What do you do when your customer decides to be difficult and shuts you down? Read Joe's Shut Down Close to glean the bit of information that will make the close easier. What about the customers that show up with Consumer Reports in their hands? Not one, but two closes are dedicated to this customer. Sprinkled throughout this invaluable chapter are Catch All Closes that can be used in a variety of situations when you are having trouble determining which strategy to employ. Becoming a highly effective sales person takes passion and a burning desire to make a connection with your customers as well as knowledge of how to close deals. With your passion and the excellent information in this book on how to build a connection with customers and close car sales, you will be ready to take the lead in any sales situation and rise to the top of your sales floor in any market.

One of the greatest compliments I have ever received came very unexpectedly. I had been in the car business for about 20 years and had personally trained over 300 salespeople. The same training you are about to receive. I was just hired as the general manager of a dealership and was holding my first meeting with the salespeople. I was making the point that following a process is extremely important and I listed the steps in the sales training that are in this book. One of the salespeople raised their hand, took out a folded up piece of paper, and read the steps of the sales process I had just listed. I asked him where he got that from and he said that salespeople had been passing it around for years because they never received better training from their employers. That is the reason for this book. To give the person who wants to be a professional car salesperson a map on how to achieve success. This book is very extensive and was written for the new hire as well as the seasoned pro. I truly hope this becomes a tool that you use often and you have the discipline to follow the process. In other words, I hope this becomes The Car Salesman's Bible. Best regards, Ron

"Keep It Simple Selling" is all about shortcuts! Let's make selling cars easier. . . Let's make selling trucks faster. . . And for heaven's sake, let's make it fun! Imagine for a moment how it would feel if you could sell cars just by being yourself and finding ways to serve others naturally and easily. How would your life be different if sales opportunities continuously dropped out of the sky and into your lap, with no stress or struggle? Would you like to sell 80 percent of the people you talk to every day? The automotive business is a gold mine. Not just for a few natural salespeople---for anyone. In this industry, anyone can advance as far as they want. There's no barrier to entry, and there's no glass ceiling. Your raise becomes effective when you do. Damian Boudreaux started out cleaning parts in his friend's transmission shop. From there, he tried and stumbled and tried again to sell more cars than the month before. It wasn't until he began to open his eyes and pay attention to the people around him that he understood what it really takes to succeed in the automotive business. The lessons he learned during his journey to becoming a consistently top-selling salesman are humbling and inspiring at the same time.

Confessions of a New Car Salesman (The "How To" Buy a New Car, Made Simple) pub. 2006 is a simple informative booklet authored by a twenty-five year Corporate Business Executive who was at the top of his career selling complex software solutions to fortune 500 companies lost his job (complements of the 9/11 tragedy) and at the age of 47 found himself virtually unemployable and flat dead broke. He eventually turned to the only profession he could find which offered steady employment and began selling new cars. The contents within reflects on his actual experiences and what he calls "the worst time of my entire life." Literally shocked beyond belief by the immorally complacent attitude and willingness of all those involved "to lie, cheat and steal" just to make a dime, this publication is the vindictive result. Most everything you need to know when it comes to saving money and staving off the greed is mentioned within this document. This is a very simply written publication which takes the complexity out of the dreaded negotiations turning a potential nightmare into an "almost" pleasurable experience. This booklet will truly eliminate much of the confusion and the opportunities for you to be taken to the cleaners. It will provide simple directions on how to, finance, locate and trade for your next new car. As a help, highlighted within and throughout are thirty-seven Tip's and the best Do's and Don'ts when buying a new car from an actual ex-new car salesman's point of view. Become familiar with all the deception, secrets and become an educated consumer. Learn how and when the dealership, sales manager and salesmen make their money, the correct process you should follow when financing, locating and trading. Truly turn the tables and bring justice to your side. This is the "How To" of getting the best deal possible for buying your next new car. Attn; Press, Wholesale and Retailer Buyers: Please send us an e-mail to [email protected] for a free promotional copy. Please provide us your Name, Company, Shipping Address and Phone Number for pre-ship verification. All contact data kept strictly confidential. Thanks so much for your interest..! All other inquisitions are welcome.

Assumptive selling is about knowing everyone is a buyer... and knowing that the first time you believe someone is not, you'll be right. Take charge of your sales career by recognizing that everyone is a buyer and they want to buy today. What's more, is that if you do take charge, if you are direct, and if you provide the right guidance, they'll want to buy from you!