In the fast-moving consumer goods industry (FMCG), collaboration is often cited as the logical way for suppliers and retailers to create value. Yet, suppliers' experience has shown that doesn’t always happen, due in large part to the power of the retailer and a focus on the short term. In the last thirty years the industry has seen rapid change, with the growth of discounters, online shopping and consolidation of retailers. These changes have brought more opportunities to the industry but also more complexity, challenges and costs to manage for both sides. It’s no secret that retailers have sought to leverage their increasing power with suppliers with never ending discussions of cost reduction, while suppliers attempt to engage them with discussions for longer term growth. This results in tension, with the retailer interested in short term activity and the supplier interested in supporting medium term growth. How can these two parties work together to deliver value to the consumer and shopper and ultimately, support the industry? This book presents first-hand research on how to navigate through these challenges. It identifies new and relevant tools and techniques to develop better, and more valuable collaboration between retailers and suppliers in today’s challenging markets. In this notoriously secretive industry, the full value and opportunities of collaboration between retailer and supplier has yet to be fully accomplished. Traditional ways of working need to change if the industry has a chance of succeeding into the 21st century. With case studies, examples and practical frameworks, this book a brings a focus onto the industry, whilst at the same time providing implementable ideas, suggestions and solutions to improve value creation in this business-to-business context.

This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable consumer trust, the ability to think in decades? All is revealed. If you work in Retail, FMCG, Marketing or Consumer Goods, this is a must–read book. Keywords: FMCG , History, Manufactures, Brands, Innovation, Global, Consumer, Retail, Market, Emerging Markets, Coke, Colgate-Palmolive, Danone, Dean Foods, Estée Lauder, General Mills, Heinz, Henkel, Kellog, Kimberly-Clark, Kraft, L'Oréal, Mars, Nestlé, Procter & Gamble, Pepsi, Reckitt Benckiser, Unilever

This book offers essential insights into various management concepts for retail and consumer packaged goods companies. Addressing a range of topics in the field of performance management, it presents concepts for management control, management reporting, planning & forecasting, as well as digitization-related aspects. The contributing authors share valuable lessons learned from real-world consulting projects and present innovative approaches to successful and effective management control at retail and consumer packaged goods companies.

The revised and updated 2nd Edition of the book General Reasoning Ability for Competitive Exams - SSC/ Banking/ Defence/ Railway/ Insurance contains specific topics in Reasoning Ability powered with video course;which form a part of most of the Competitive Exams - SSC, Banking, Railway, defence, Insurance and other Exams. # The book contains the exhaustive theory with examples and also covers shortcut tricks with examples in all the chapters followed by an exercise with detailed solutions. # The book covers a lot of questions from the past competitive exams. All latest exam questions till 2022 have been included in the book. # The book provides 3000+ MCQs for Practice # This book mainly focuses - High level questions of Problem Solving, Seating Arrangement, Coding & Decoding, Syllogism, Input Output, Logical and Critical Reasoning according to pattern (2018-2021) IBPS, SBI and SSC Exams. # The book is a must for all SSC/ Banking/ Railways/ defense/ Insurance and other exam aspirants.

The thoroughly revised & updated 8th edition of "Comprehensive Guide to IBPS-CWE Bank PO Exam" has been designed strictly for the Bank PO Stage 1 & 2 Exams. • This new Edition incorporates New Chapters / Variety of Questions as per IBPS PO 2017 / 2018 exam. Further removes chapters that no longer appear in the exam. • The book covers all the sections of the Preliminary & Main PO exam - English Language, Quantitative Aptitude, Reasoning Ability, Computer Aptitude, and Banking Knowledge & General Awareness. • The book provides well illustrated theory with exhaustive fully solved examples for learning. This is followed with an exhaustive collection of solved questions in the form of Exercise. • The book incorporates last 5 years IBPS PO question papers with solutions in the respective chapters. • A total of 4500+ MCQs with 100% explanations to Quant, Reasoning & English sections. • Study Material for Banking / Economics Financial Awareness with past years’ questions & Practice Questions.

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