If only you could read your client's mind you would be able to sell more effectively and develop lifelong relationships. In this remarkable book by one of America's foremost business psychologists you will learn the non-verbal signals people use to communicate their intention and emotions. You will also gain valuable insights into how your customers and clients make decisions. Discover how to: • Increase your closing rate up to 99% with "The Touch of Persuasion" • Recognize the "Buying Signals" people use to signal they are ready to purchase from you • Listen between the lines using "Subtext Signals" • Use the newest research on how to influence people • Spot when your customers are bored or tuned out and how to bring them back • Adapt to the different types of buyers and how they make decisions • Triple your advertising/marketing response rates using the 12 most persuasive words to your clients Begin now to use these powerful strategies to get inside your customer’s mind and watch your sales grow. Kerry Johnson, MBA, Ph.D. is an internationally known author and speaker who presents at least 12 programs a month to audiences from Hong Kong to Halifax, and from New Zealand to New York, traveling 8,000 miles each week. In addition to speaking, Kerry currently writes monthly for fifteen national trade and management magazines whose editors have dubbed him "The Nation's Business Psychologist."

"What's the most important factor in becoming a successful salesperson? Is it ambition and drive? Maybe it's enthusiasm. Or, maybe, success in sales just boils down to good old-fashioned hard work. While all of these things no doubt contribute to sales success, the real key, according to David Snyder, is understanding and knowing how to read different personality types--including one's own. How to Mind-Read Your Customers, which is based on Snyder's popular seminar, shows readers how to use the principles of behavioral psychology (made easy and accessible) to master the art and science of salesmanship. Using the book's wealth of useful ideas and tools, readers will: * Gain insight into their own personalities * Identify their strengths and weaknesses * Gain a better understanding of themselves * Understand and relate better to others * Size up people as early as the first phone conversation * Improve relationships with customers * Enhance teamwork * Eliminate mistakes in communication * Make a great first impression * Increase sales Innovative and empowering, yet down-to-earth and humorous, this book is an invaluable resource for anyone in sales, marketing, or customer service on how to take selling skills to the next level."

Applying basic human psychology to the workplace, this guide to second-guessing customers reveals the basic human personality types and how to use this information to maximum advantage in business.

So you want to learn how to read minds, huh? Well, understandably so! Mind-reading is an intriguing art form with a much larger scope than that with which it's credited. It smoothly finds its uses in relationships and dating, sales, business, leadership, public speaking and many other everyday avenues of life. Even when you're not performing it to interact with another person, its foundational qualities easily give you a competitive edge in all of the above aspects of life. And te fact that mind-reading can easily be learned and practiced by anyone who's willing to put in the time to practice and gain experience greatly magnifies its appeal as well. If you've tried other mind-reading guides and felt stuck and frustrated, don't worry. The purpose of this book is to help you learn the big "HOW." So, are you ready to delve into the world of pseudo-magic? Are you ready to uncover the most basic traits of humanity, and use that sacred information to score your next date, bond deeper with your partner, make your next sale, or simply become the life of the party? If so, grab this book now and let's get started!

This unique program teaches listeners how to "decode" and reply to non-verbal signals from friends and business associates when those signals are often vague and thus frequenly ignored

Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.

"How to Read People's Minds." (Burlingame). -- Explains how Johnstone successfully accomplished the feat of driving blindfolded through the streets of Chicago, from one hotel to another, and found, while still blindfolded, a page in the register thought of by a committee, finishing by writing the name of the person who registered. Explains also in a most lucid manner how to teach dogs to do tricks in magic, lightning calculations, etc., with programs of various performers. 48 pages, illustrated.