Regardless of who you are or what you want, you can negotiate anything promises Herb Cohen, the world’s best negotiator. From mergers to marriages, from loans to lovemaking, the #1 bestseller You Can Negotiate Anything proves that “money, justice, prestige, love—it’s all negotiable.” Hailed by such publications as Time, People, and Newsweek, Cohen has advised presidents on everything from domestic policy to hostage crises to combating internal terrorism. His advice: “Be patient, be personal, be informed—and you can bargain successfully for anything.” Inside, you’ll learn the keys to using Herb Cohen’s proven strategy for dealing with your mate, your boss, your credit card company, your children, your lawyer, your best friends, and even yourself: •The three crucial steps to success • Identifying the other side’s negotiating style—and how to deal with it • The win-win technique • Using time to your advantage • The power of persistence, persuasion, and attitude • The art of the telephone negotiation, and much more “Power is based upon perception—if you think you’ve got it then you’ve got it!” affirms Herb Cohen, the world’s expert. And with this book, you’ve got the power to get what you really want right in your hands.

Negotiation is a field of knowledge and endeavor that focuses on gaining the favour of people from whom we want things : prestige, freedom, money, justice, status, love, security and recognition. 30 weeks on the New York Times Bestsellers List, this book is the result of thirty years of laborious work, interaction and involvement of the author, Herb Cohen, in thousands of negotiations. He aims to illuminate one’s reality and its opportunities and points out thinking and behaviors, options and alternatives from which one can choose and have a way of getting what one wants.

In this long awaited book, bestselling author Cohen offers a new--and humorous--look at the art and practice of negotiation in the 21st century.

NEW YORK TIMES BESTSELLER • Learn the negotiation model used by Google to train employees worldwide, U.S. Special Ops to promote stability globally (“this stuff saves lives”), and families to forge better relationships. A 20% discount on an item already on sale. A four-year-old willingly brushes his/her teeth and goes to bed. A vacationing couple gets on a flight that has left the gate. $5 million more for a small business; a billion dollars at a big one. Based on thirty years of research among forty thousand people in sixty countries, Wharton Business School Professor and Pulitzer Prize winner Stuart Diamond shows in this unique and revolutionary book how emotional intelligence, perceptions, cultural diversity and collaboration produce four times as much value as old-school, conflictive, power, leverage and logic. As negotiations underlie every human encounter, this immediately-usable advice works in virtually any situation: kids, jobs, travel, shopping, business, politics, relationships, cultures, partners, competitors. The tools are invisible until you first see them. Then they’re always there to solve your problems and meet your goals.

Over one million copies sold and nine months on the New York Times bestseller list! For readers of the bestsellers Atomic Habits and Never Split the Difference—this bestselling classic will teach you to hone your intuition to effectively communicate and negotiate...making sure you win every time. These groundbreaking methods will yield remarkable results! YES, YOU CAN WIN! Master negotiator Herb Cohen has been successfully negotiating everything from insurance claims to hostage releases to his own son's hair length and hundreds of other matters for over five decades. Ever since coining the term "win-win" in 1963, he has been teaching people the world over how to get what they want in any situation. In clear, accessible steps, he reveals how anyone can use the three crucial variables of Power, Time, and Information to always reach a win-win negotiation. No matter who you're dealing with, Cohen shows how every encounter is a negotiation that matters. With the tools and skill sets he has devised, honed, and perfected over countless negotiations, the power of getting what you deserve is now a practical necessity you can fully master. "Flawlessly organized." —Kirkus Reviews

Negotiation is a practice that not everyone approves of it. There are those who hate it because they think it is too confrontation or simply they don't want to be bothered. This book will show you how negotiations in everyday transactions do not necessarily have to be confrontational, instead they can be fun. Becoming a master negotiator therefore requires that you develop certain qualities such as problem solving abilities, confidence and the flexibility to change tactic during the negotiation process. Practice always makes perfect and the more time and resources you put into the negotiation planning, the higher the chances that you will succeed and get what you want. Remember that you are not the only one on the negotiation table but rather a party to a wide range of interests and perspectives. Try to accommodate the views and concerns of the other people by listening carefully to what they are saying. Do not try to win every argument because this can make you look aggressive and rude from the perspective of your opponent. On the contrary, strive to make your argument reasonable and fair across the board. The guidelines illustrated in this book will teach you a new way of dealing with people regardless of how difficult or insensitive they are. You will become a better negotiator in both the simple and complex day-to-day negotiations that many people fear. In a negotiation process, every person is significant and there is no ultimate decision maker. Do not dictate what needs to be done and the perspective to be followed. Instead, win people over to your side through the simple tactic of communication skills. Be open to positive criticism and do not take anything personal. Being calm and composed will position you at a vantage point to win any negotiation.

Describes a method of negotiation that isolates problems, focuses on interests, creates new options, and uses objective criteria to help two parties reach an agreement.