The expert guide to marketing your iPhone/iPad app cost-effectively and profitably! There are so many ways to promote an iPhone/iPad app. What really works and what doesn’t? How can a developer create the right marketing mix? Developers usually have limited marketing resources. They need to capitalize on the activities most likely to build their brand and jumpstart sales in a very competitive space...

The expert guide to marketing your iPhone/iPad app cost-effectively and profitably! There are so many ways to promote an iPhone/iPad app. What really works and what doesn't? How can a developer create the right marketing mix? Developers usually have limited marketing resources. They need to capitalize on the activities most likely to build their brand and jumpstart sales in a very competitive space ...

The Easy, Step-by-Step Guide to Marketing Your iPhone/iPad Apps–Now Fully Updated! Grab your share of the multibillion-dollar iPhone/iPad app market! Top mobile app marketer Jeffrey Hughes will show you how to create an app that will sell, find customers who’ll buy it, and motivate them to lay down their hard-earned cash, right now! Don’t just throw your app out there; learn how to get noticed and make sales no matter how crowded the App Store gets! Completely revised for today’s iPhone/iPad marketplace, this book walks you through building a winning marketing plan, positioning your app, crafting your message, using the latest social marketing techniques, connecting with your best customers, and more! Absolutely no marketing experience is needed. With plenty of examples, screen shots, and step-by-step directions, this book makes iPhone/iPad app marketing easy! You’ll Learn How To: • Create an app with unique value to customers who’ll pay for it • Cut through the clutter in an App Store with more than 475,000 apps • Target and segment your audience–and reach it with pinpoint accuracy • Identify your true competitors, learn from them, and successfully sell against them • Use social media to build strong relationships with thousands of potential buyers • Learn how to maximize social media tools such as Facebook, Twitter, and YouTube and gain the exposure your app needs • Create an integrated, consistent total message: naming, icons, graphics, website, App Store text, and more • Utilize social media to generate positive word-of-mouth • Get promoted in traditional media at surprisingly low costs • Time your launch and marketing activities for maximum impact • Write, publish, and distribute winning press releases • Price your app carefully and adjust pricing to maximize long-term revenue

n App Millionaire, you'll learn the secrets successful "appreneurs" use to create and run app businesses that make real profits. Take away the mystery and fear by following this step-by-step guide on your way to creating your own part-time, flexible at-home business. Based on real life experience, author David McMahon started his own app business after getting laid off from his job, making six-figure profits and a million downloads in its first year of operation. In this book you'll learn: * Steps you need to take before creating any app business * How to find and hire talent * How to do market research to choose winning app ideas * Strategies to diversify your app business to make a sustainable business that weathers the ups and downs of the marketplace * Marketing your apps without spending a dime * How to fast track your app business * 7 Must have items to have with your app business * Notes on submitting apps and avoiding app rejection * Guidance for your overall app business strategy, based on hard won experience * How to leverage the Mac App Store to generate real income * The secrets of "App Flipping" * Where to find ready to use source codes * How to sell your app business when the time is right Are you ready to learn? Get this book and get started creating your own app business today.

A Layman's Guide To Cashing In On The iPhone Craze: The hottest technology to come on the market in a long time is the iPhone. Right now, Apple has introduced the 3G iPhone to the public and people are knocking themselves out to try to get the best applications. By making applications and selling them or distributing them online, you can make a lot of money in this arena.