Now Magazine: “Top 5 Music Business Books” Hailed as an “indispensable” guide (Forbes), How to Make It in the New Music Business returns in a significantly revised and expanded third edition. How to Make It in the New Music Business, since its first publication in 2016, has become the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by ambitious individuals and music schools across the world and considered “the best how-to book of its kind” (Music Connection), this essential work has inspired tens of thousands of aspiring artists to stop waiting around for that “big break” and take matters into their own hands. In this highly anticipated new edition, Ari Herstand reveals how to build a profitable career with the many tools at our fingertips in the post-COVID era and beyond, from conquering social media and mastering the digital landscape to embracing authentic fan connection and simply learning how to persevere. This edition breaks down these phenomena and more, resulting in a timeless must-have for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music business.

A guide to the music business and its legal issues provides real-world coverage of a wide range of topics, including teams of advisors, record deals, songwriting and music publishing, touring, and merchandising.

Hailed as an “indispensable” guide (Forbes), How to Make It in the New Music Business returns in this extensively revised and expanded edition. When How to Make It in the New Music Business hit shelves in 2016, it instantly became the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by music schools everywhere and considered “the best how- to book of its kind” (Music Connection), it inspired thousands to stop waiting around for that “big break.” Now trusted as the leading expert for “do it yourself” artists, Ari Herstand returns with this second edition, maintaining that a stable career can be built by taking advantage of the many tools at our fi ngertips: conquering social media, mastering the art of merchandising, embracing authentic fan connection, and simply learning how to persevere. Comprehensively updated to include the latest online trends and developments, it offers inspiring success stories across media such as Spotify and Instagram. The result is a must- have for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music industry.

How Do I Promote My Music On A Small Budget? How Do I Get My YouTube Videos to Spread? How Do I Turn Casual Fans Into One’s Who Buy From Me? How Do I Get Written About On Blogs? How Do I Increase Turnout At Shows? How Do I Make Fans Using Facebook, Twitter, Tumblr And SoundCloud? With every day that passes, the power the major labels once had dies a little more. The chance to get the same exposure as your favorite musicians gets easier and easier. The hurdles that would only allow you to get popular, if the right people said your music was good enough, are gone. You can now get exposed to thousands of potential fans without investing 1% of what musicians used to by building a fanbase based on listeners love for your music. No more writing letters hoping that A&R writes you back. This book explains how you do it. While many books will tell you obvious information, legal mumbo-jumbo and marketing catchphrases that don’t help you get more fans. Our experience working with real bands - from upstarts like Man Overboard and Transit to legends like The Cure, The Misfits and Animal Collective, has led us to understand the insider tricks and ideas that go into some of the most important groups of our time. We produce records, do licensing deals, negotiate record contracts and get the musicians we work with written about on websites like Pitchfork and Vice. We have worked with bands who started off as nothing and became something. Unlike any other book written on the subject we have compiled the knowledge no one else has been willing to print in fear of obsoleting their own career. We give you thousands of ideas on how to get people to hear your music and turn them into fans who pay to support your music. Whether you are a label owner, musician, manager, booking agent or publicist there is information in this book that will help you do what you do better. Enjoy! For more information see GetMoreFansBook.com

Learn How To Make Money Marketing Music Online! If You Learn The Secrets In This Book... You WILL SUCCEED In The Music Business! This new music business marketing book is made for artists, singers, songwriters, managers, producers, record labels, students, music fans and anyone who wants to learn how to win in the lucrative music and entertainment business. This book was written by a Grammy Nominated entertainment industry insider who spent over a decade studying & learning the tricks you will need to know, to be successful in the new digital media era. This book will teach you everything you need to know about viral marketing and online promotion, which will help you get more views and propel your brand to the top, in the least amount of time! Learn how to be successful, even with limited funds and resources! With a laptop and the skills taught in this book, you can rise to the top of the music industry, sell millions of records and make millions and millions of dollars!-Music Industry Secrets & Viral Marketing Secrets Revealed-Learn How To Sell Millions of Records, Streams & Digital Downloads-Learn How To Make Millions Selling Your Music Online Independently-Learn How To Use YouTube and Social Media To The Fullest-Everything You Need To Know About How To Go Viral Online-Learn Viral Marketing Secrets From Someone Who Has Actually Gone Viral-Learn Viral Marketing Techniques That Have Worked Over & Over-Learn How I Made An Unknown Artist Famous & Signed To A Major Label In Less Than 3 Years-Learn How To Create a Multi-Million Dollar Major Label Bidding War-Learn How To Win A Grammy Award-Learn From Real Life, Hands On, Experience-Learn How To Get Your Own RIAA Gold & Platinum Plaque-Learn What Pitfalls To Avoid-Learn How To Build A Huge Social Media FollowingThis book will teach you how to successfully start marketing your brand online. This book covers all aspects of being successful in online branding, not just the music business. Various topics are covered such as: Starting an LLC, Getting Your Music in All Digital Music Stores, 360 Record Deals and Contracts, Entertainment Lawyers, Split Sheets, Online Marketing, Advertising and Going Viral, Publishing, Building Successful YouTube Channels and Gaining Millions of Subscribers, Getting Major Record Deals, Starting a Record Label, Publishing Deals, Royalties, PROs, Instagram & Twitter Marketing, How To Properly Use Social Media, The Rise of Streaming and More! Learn how to stay relevant in the New Age Digital Music & Entertainment World by reading this book!

"Ari is at the front of the front. He gets it. I've read a hundred how-to-make-it-in-the-music-biz books, and this one is today's definitive, comprehensive manual." —Jack Conte, 150+ million YouTube views, Pomplamoose, CEO of Patreon Forget everything you think you know about the odds of “making it” in the music industry. Today, odds mean nothing and success is not about lucky breaks. It’s about conquering social media, mastering the art of merchandising and simply working harder and being smarter than everyone else. We are living in the midst of an industry renaissance, one that has left the record companies desperately struggling to maintain their prominence, as a subculture of dedicated, DIY (do-it-yourself) musicians have taken over. These days talent is a given and success has to be earned. In 2008, Ari Herstand boldly turned in his green Starbucks apron to his manager, determined to make a living off his craft as a singer/songwriter. Almost a decade later, he has become a founding member of the new DIY movement and a self-sustaining musician, all without the help of a major label. Now, drawing from years of experience, Herstand has written the definitive guide for other like-minded artists, the ones who want to forge their own path and not follow the traditional markers of success, like record sales, hits on the radio or the amount of your label advance. Incredibly comprehensive and brutally honest throughout, How to Make It in the New Music Business covers every facet of the "new" business, including how to: Build a grass-roots fan base—and understand the modern fan Book a profitable tour, and tips for playing live, such as opening vs. headlining etiquette, and putting on a memorable show Become popular on YouTube, Spotify and SoundCloud Get songs placed in film and television Earn royalties you didn’t know existed and reach your crowdfunding goals Musicians will not only be introduced to all the tools available today but will be shown how to effectively leverage them to actually make money. More important, they will develop the mindset to be aware of new advancements both online and in the real world and always stay in tune with a constantly evolving landscape. There has never been a better time to be an independent musician. Today, fans can communicate with their idols by simply picking up their phones, artists are able to produce studio-worthy content from their basement and albums are funded not by "record men" but by generous, engaged supporters. As result, How to Make It in the New Music Business is a must-have guide for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music industry.

Aimed at songwriters, recording artists, and music entrepreneurs, this text explains the basics of digital music law. Entertainment attorney Gordon offers practical tips for online endeavors such as selling song downloads or creating an Internet radio station. Other topics include (for example) web site building, promoting through peer-to-peer networks, etc.