From his own experiences in starting a small mail order business, the author has written this important, basic book. He has included some of the critical problems he encountered and overcame. During the difficult times when he made mistakes, he chose to accept it with good humor and as a learning experience which he passes on to the reader.He does not promise, 'to make you a millionaire', however, he explains how the mistakes he made could make you lose your shirt if you repeat them.He tells you about his successes and his failures with a few tears and a little boasting, and he warns you that losing your shirt can be very painful. The guidance he offers should prevent you from repeating some of the serious mistakes that he made.Starting small, with a tight budget, and little knowledge about the mail order business, the author developed press releases and advertising that sold many products including plastic spouts and orange peelers, garlic that had no odor, fake alarm panels, and books. A very popular product, The Seat Bag, was sold to thousands of Bird Watchers, Artists and other customers around the world.His press releases were used by The New York Times, other large newspapers, and the Associated Press. How he did this and who he met along the way will make you laugh as you learn.

Catalogs, coupons, special offers in the mail--today's busy and cost-conscious consumers are depending more and more on the convenience and choice mail-order companies provide. In this revised edition of his 1964 classic, self-made millionaire Cossman details mail-order techniques and opportunities.

Your Complete Package for Success—Signed, Sealed and Delivered! Busy families no longer need to take the time to run to the mall and shop for the perfect item. They simply click their mouse and have their treasures delivered from any corner of the country right to their doorstep. Shopping has never been so convenient and the opportunity for starting and running a successful mail order business has never been so great! If you want to work from home, running a lucrative business that costs little to start and requires no specialized skills, mail order may be for you. Working from a kitchen table, you can take orders, process payments and dispatch shipments picked up by a parcel service from a remote warehouse run by yet another vendor. This exclusive guide to mail order takes you step by step covering every aspect of startup and operations, including hard-won advice and helpful hints from successful mail order entrepreneurs. Learn how to: • Stay on top of market and industry trends • Choose products that sell • Set your pricing and other policies • Fulfill orders • Build an internet presence • Create a winning catalog or brochure • Choose a high-response mailing list • Use the best resources and tools in the industry With the boom in online shopping, mail order businesses are more profitable than ever, and Entrepreneur gives you everything you need to get started. Don’t wait! Start your mail order business today!

The secrets of seventeen successful entrepreneurs.

A manual for researchers writers, editors, lecturers, and Librarians.

Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.

Whether the reader is a newcomer starting from scratch on a shoestring budget, or an established business person looking to cash in on the mail-order boom, Julian Simon's definitive book provides A-to-Z coverage of how to plan, execute, & maintain a successful mail-order operation. Step-by-step, Simon shows how to strike it rich in mail order from selecting the right products, to promoting them effectively, to creating ads & copy that sell, & much more. In each information-packed page, the fifth edition reports on today's trends & developments in this fast-changing field, while continuing to offer the expert guidance that has stood the test of time. Readers will learn how to: Use computers, databases, & desktop publishing to simplify & enhance operations; Take advantage of the emerging opportunities in international direct marketing; Benefit from insider advice from the field's biggest success stories thanks to special chapters by David Ogilvy, John Caples, Victor Schwab, & Paul Bringe; Deal with postal incre