Virtually everyone fears mental deterioration as they age. But in the past thirty years neuroscientists have discovered that the brain is actually designed to improve throughout life. How can you encourage this improvement?Brain Power shares practical, state-of-the-evidence answers in this inspiring, fun-to-read plan for action. The authors have interviewed physicians, gerontologists, and neuroscientists; studied the habits of men and women who epitomize healthy aging; and applied what they describe in their own lives. The resulting guidance; along with the accompanying downloadable Brain Sync audio program; can help you activate unused brain areas, tone mental muscles, and enliven every faculty.

Become the master of your world Presents 20 key concepts, or keys, to aid critical thinking Authored by one of the world's most eminent psychologists - and founder of the Flynn Effect Looks at topics such as Race and IQ, "good" science and the current world economic crisis Written in a clear and lucid style, illustrated with many examples

DIVIs memory loss an unavoidable part of aging? Nutritionist Maccaro says no---and teaches you to boost your brainpower naturally! Discover how you can think more clearly, "unclutter your mind," and slow your brain's aging process by eating the right foods a/div

Offers a combination of brain-boosting foods, heart-pumping physical activity, and fun-but-functional brain-training techniques that promise to improve memory, focus, reasoning skills, and other aspects of cognitive function, in a book with seventy-five color photos and two hundred illustrations.

In Your Brain at Work, David Rock takes readers inside the heads—literally—of a modern two-career couple as they mentally process their workday to reveal how we can better organize, prioritize, remember, and process our daily lives. Rock, the author of Quiet Leadership and Personal Best, shows how it’s possible for this couple, and thus the reader, not only to survive in today’s overwhelming work environment but succeed in it—and still feel energized and accomplished at the end of the day.

The brain ... There is no other part of the human anatomy that is so intriguing. How does it develop and function and why does it sometimes, tragically, degenerate? The answers are complex. In Discovering the Brain, science writer Sandra Ackerman cuts through the complexity to bring this vital topic to the public. The 1990s were declared the "Decade of the Brain" by former President Bush, and the neuroscience community responded with a host of new investigations and conferences. Discovering the Brain is based on the Institute of Medicine conference, Decade of the Brain: Frontiers in Neuroscience and Brain Research. Discovering the Brain is a "field guide" to the brainâ€"an easy-to-read discussion of the brain's physical structure and where functions such as language and music appreciation lie. Ackerman examines: How electrical and chemical signals are conveyed in the brain. The mechanisms by which we see, hear, think, and pay attentionâ€"and how a "gut feeling" actually originates in the brain. Learning and memory retention, including parallels to computer memory and what they might tell us about our own mental capacity. Development of the brain throughout the life span, with a look at the aging brain. Ackerman provides an enlightening chapter on the connection between the brain's physical condition and various mental disorders and notes what progress can realistically be made toward the prevention and treatment of stroke and other ailments. Finally, she explores the potential for major advances during the "Decade of the Brain," with a look at medical imaging techniquesâ€"what various technologies can and cannot tell usâ€"and how the public and private sectors can contribute to continued advances in neuroscience. This highly readable volume will provide the public and policymakersâ€"and many scientists as wellâ€"with a helpful guide to understanding the many discoveries that are sure to be announced throughout the "Decade of the Brain."

Whether young or old, the neural pathways in your brain never stop developing, and this propagation of neurons within different sectors of your brain can be intensified at any age - with the right approach and exercises. And that's the raison d'être of this book! I'm going to guide you through a rigorous series of activities that will begin to actually boost your brainpower and working memory within the first week of training. Furthermore, not only will this book help you improve your short- and long-term memory, the exercises will also help you improve your aptitude in association-making, which will significantly further the amount of your brain capacity that you access at any given moment. Can you imagine how much better your life will be if you were to tone your brain into the leanest, meanest machine it could possibly become? Are you ready to leave behind days of absent-mindedness, and never again experience a thought on the tip of your tongue frustratingly fluttering away just as you're about to utter it? If all of this sounds exciting to you, and if you're ready to finally experience the immense potential that's been hiding in your brain all along, then grab this book and let's get started!