Now updated for 2015! The best, most comprehensive guide for writers is now revised and updated, with new sections on ebooks, self-publishing, crowd-funding through Kickstarter, blogging, increasing visibility via online marketing, micropublishing, the power of social media and author websites, and more—making The Essential Guide to Getting Your Book Published more vital than ever for anyone who wants to mine that great idea and turn it into a successfully published book. Written by experts with twenty-five books between them as well as many years’ experience as a literary agent (Eckstut) and a book doctor (Sterry), this nuts-and-bolts guide demystifies every step of the publishing process: how to come up with a blockbuster title, create a selling proposal, find the right agent, understand a book contract, and develop marketing and publicity savvy. Includes interviews with hundreds of publishing insiders and authors, including Seth Godin, Neil Gaiman, Amy Bloom, Margaret Atwood, Leonard Lopate, plus agents, editors, and booksellers; sidebars featuring real-life publishing success stories; sample proposals, query letters, and an entirely updated resources and publishers directory.

How to Have Great Ideas is the essential guide for students and young professionals looking to embrace creative thinking in design, advertising and communications. It provides 53 practical strategies for unlocking innovative ideas. Strategies include improvisation techniques, changing the scenery, finding hidden links, looking to nature for inspiration, combining unusual systems, challenging set boundaries and many more. Each strategy is packed with great examples of successful contemporary and historical designs – from a designer dress made out of an old typewriter to ticket machines powered by recycled bottles in China, via the reimagining of famous brand logos and mis-use of photocopiers. Packed with practical projects to kick-start inventive thought in idea-blocked moments, this book explores creative thinking across all visual arts disciplines.

This is a book full of tips, tricks, and resources for women who are either working as business owners, or thinking of starting up their own business. Natalie shares things that work for her, and stories from other successful women entrepreneurs, as well.

High Growth Handbook is the playbook for growing your startup into a global brand. Global technology executive, serial entrepreneur, and angel investor Elad Gil has worked with high-growth tech companies including Airbnb, Twitter, Google, Stripe, and Square as they’ve grown from small companies into global enterprises. Across all of these breakout companies, Gil has identified a set of common patterns and created an accessible playbook for scaling high-growth startups, which he has now codified in High Growth Handbook. In this definitive guide, Gil covers key topics, including: · The role of the CEO · Managing a board · Recruiting and overseeing an executive team · Mergers and acquisitions · Initial public offerings · Late-stage funding. Informed by interviews with some of the biggest names in Silicon Valley, including Reid Hoffman (LinkedIn), Marc Andreessen (Andreessen Horowitz), and Aaron Levie (Box), High Growth Handbook presents crystal-clear guidance for navigating the most complex challenges that confront leaders and operators in high-growth startups.

Happiness 101: A how-to guide in positive psychology for people who are depressed, languishing, or flourishing, The Facilitator’s Manual provides research about the latest findings in positive psychology that are instrumental in helping individuals achieve a state of happiness. The manual offers up to nine group session plans with interventions for participants to complete. It can be used like a textbook as it amasses the latest research all in one place, saving you the time of finding the information and preparing it, allowing you to focus on clients instead. It comes with a complete list of references to find the original sources easily. Combined with Happiness 101: A how-to guide in positive psychology for people who are depressed, languishing, or flourishing, The Participant’s Manual, you are well on your way to running your own group on happiness! The participant ́s manual is also available on this website. Modules include: 1. Myths and Beliefs about Happiness 2. The benefits of happiness 3. Adaptation, genetics, and circumstances 4. Intervention principles: Effort, fit, variety, timing. 5. Positive emotions 6. Theory of Authentic Happiness (Seligman, 2002) 7. Flow 8. Physical activity and exercise 9. Positive interventions

Learn from a former Amazonian how to create, manage and optimize book ads. Amazon Ads for Indie Authors is a former insider's breakdown of book advertising. This is the most authoritative author ads handbook available, exposing the interconnectivity of book ads in the Amazon ecosystem. This insight fuels a framework that declutters the ads dashboard allowing you to reach readers more effectively. You’ll learn how to: ✓ build your ads strategy ✓ create basic ads ✓ avoid costly mistakes ✓ manage campaigns while driving spend efficiency ✓ use advanced features tailored for your use case ✓ scale your ads at the right time ✓ detect key signals improving your chance of success ✓ discern what Amazon recommends vs. what works for books Amazon Ads can be complex to navigate, particularly for books. This guide will teach how you to simplify your approach, free up your headspace, and get back to writing.