The entrepreneur who gave us "Wacky Wallwalkers" shares the secrets of his faddish success, offering advice on how to market and finance on a shoestring budget

Dr. Fad shows readers the entrepreneurial brains behind his Wacky Wallwalker, the small rubber octopus that allowed him to scoop up $20 million dollars.

What are you waiting for? Whether you’re dreaming about starting a business, learning about entrepreneurship or on the brink of creating a new opportunity right now, don’t wait. Open this updated bestseller. Inside you’ll find everything you need, including: a new and popular way to learn about and to practice entrepreneurship. new practical exercises, questions and activities for each step in your process. specific principles derived from the methods of expert entrepreneurs. over seventy updated case briefs of entrepreneurs across industries, locations and time. new applications to social entrepreneurship, technology and to large enterprises. plentiful connections to current and foundational research in the field (Research Roots) brand new chapter on "The Ask" - strategies for initiating the process of co-creating with partners data that will challenge conventional entrepreneurship wisdom a broader perspective on the science of entrepreneurship In this vibrant updated edition, you will find these ideas presented in the concise, modular, graphical form made popular in the first edition, perfect for those learning to be entrepreneurs or those already in the thick of things. If you want to learn about entrepreneurship in a way that emphasizes action, this new edition is vital reading. If you have already launched your entrepreneurial career and are looking for new perspectives, take the effectual entrepreneurship challenge! this book is for you. If you feel that you are no longer creating anything novel or valuable in your day job, and you’re wondering how to change things, this book is for you. Anyone using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material, expert advice and practical techniques in these pages and on the accompanying website: www.effectuation.org So, what are you waiting for?

College students crammed into phone booths. Couples dancing until they drop. Daredevils swallowing one live goldfish after another. Streakers dashing naked down the street. Planking and flash mobs and robotic pets. These are just some of the crazy fads that have caught hold in the United States over the last century. Where do these ideas come from and why do they catch people's imagination? Fads reflect the mood and spirit of a particular time, and they offer insight into a nation's culture. The 1950s, for example, was a time of economic prosperity and technological development. Americans expressed their delight in new inventions in many creative ways. One popular craze on college campuses was to stuff as many people as possible into a phone booth. On one campus, twenty-five people managed to squeeze into a single booth! In earlier decades, marked by the Depression and World War II, dance marathon frenzy caught on. Promoters lured couples with promises of fame and monetary prizes for those who could dance for hundreds, sometimes thousands, of hours. And great ideas never die. Almost one hundred years later, dance marathons came back. One creative variation, the flash mob dance, attracts spontaneous performances that range from flash mob wedding dances to “Gangnam Style" K-Pop flash mobs in cities all over the world. Fad Mania! explores a century of American crazes, offering an entertaining and informative look at the major historical events of each decade and the fads that defined them. As you learn more about smiley buttons and Webkinz, you may just be able to predict this decade's next craze!

This informative two-volume set provides readers with an understanding of the fads and crazes that have taken America by storm from colonial times to the present. Entries cover a range of topics, including food, entertainment, fashion, music, and language. Why could hula hoops and TV westerns only have been found in every household in the 1950s? What murdered Russian princess can be seen in one of the first documented selfies, taken in 1914? This book answers those questions and more in its documentation of all of the most captivating trends that have defined American popular culture since before the country began. Entries are well-researched and alphabetized by decade. At the start of every section is an insightful historical overview of the decade, and the set uniquely illustrates what today's readers have in common with the past. It also contains a Glossary of Slang for each decade as well as a bibliography, plus suggestions for further reading for each entry. Students and readers interested in history will enjoy discovering trends through the years in such areas as fashion, movies, music, and sports.

A practical guide for every architect or other design professional looking for a good job.