Tourism is a global phenomenon. It is worlds one of the largest and fastest growing industry (Roday, Biwal and Joshi, 2009). According to the WITC, tourism generates more than 230 million jobs directly and indirectly and contributes to more than 10% of the world’s GDP. As per the WTTC in India, tourism generates 42.676 million jobs directly and indirectly, 8.1% of India’s total employment and 9.2% (Rs.16.91 lakh crore) of India’s gross domestic product (GDP) in 2018. As per the predication of WTTC tourism industry will grow in India at 6.9% annual rate and will generate Rs.32.05 lakh crore and 9.9% total GDP of India in 2028 (India Brand Equity Foundation Tourism and Hospitality report Sept. 2017).