Instructional ebook shows you how to get up to 40% more return customers with a (cheap & easy) rewards program. Customer retention is going to be critical to the success of your MMJ center, why not reward loyal customers with a program that incentivizes them to return again and again. Surveys have proven that patients will actively seek out dispensaries with rewards programs, which have become a major part of nearly every industry nowadays.

Step-by-step instructions to get money to launch or expand a medical marijuana center. MMJ is a controversial topic and traditional small business funding is not readily available. This book explains how to navigate the hurdles you will almost definitely encounter along the way to opening your own cannabis dispensary.

An in-depth look at 7 real-life medical cannibis center founders revealing their marketing, financial and operational tips. Includes interviews, shedding light on the secrets of overcoming the immense challenges associated with opening an MMJ dispensary.

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design

The Craft and Science of Coffee follows the coffee plant from its origins in East Africa to its current role as a global product that influences millions of lives though sustainable development, economics, and consumer desire.For most, coffee is a beloved beverage. However, for some it is also an object of scientifically study, and for others it is approached as a craft, both building on skills and experience. By combining the research and insights of the scientific community and expertise of the crafts people, this unique book brings readers into a sustained and inclusive conversation, one where academic and industrial thought leaders, coffee farmers, and baristas are quoted, each informing and enriching each other.This unusual approach guides the reader on a journey from coffee farmer to roaster, market analyst to barista, in a style that is both rigorous and experience based, universally relevant and personally engaging. From on-farming processes to consumer benefits, the reader is given a deeper appreciation and understanding of coffee's complexity and is invited to form their own educated opinions on the ever changing situation, including potential routes to further shape the coffee future in a responsible manner. - Presents a novel synthesis of coffee research and real-world experience that aids understanding, appreciation, and potential action - Includes contributions from a multitude of experts who address complex subjects with a conversational approach - Provides expert discourse on the coffee calue chain, from agricultural and production practices, sustainability, post-harvest processing, and quality aspects to the economic analysis of the consumer value proposition - Engages with the key challenges of future coffee production and potential solutions

'One of the best fantasy book series of the past decade' TIME Never trust an assassin. Celaena's story continues in this second book in the #1 bestselling Throne of Glass series by Sarah J. Maas. Celaena Sardothien won a brutal contest to become the King's Champion. But she is far from loyal to the crown. Though she goes to great lengths to hide her secret, her deadly charade becomes more difficult when she realises she is not the only one seeking justice. Her search for answers ensnares those closest to her, and no one is safe from suspicion - not the Crown Prince Dorian; not Chaol, the Captain of the Guard; not even her best friend, Nehemia, a princess with a rebel heart. Then, one terrible night, the secrets they have all been keeping lead to an unspeakable tragedy. As Celaena's world shatters, she will be forced to decide once and for all where her true loyalties lie ... and what she is willing to fight for. The second book in the #1 New York Times bestselling Throne of Glass series returns readers to a land destroyed by liars, where one woman's truth is the only thing that can save them all.

Chasing the Darkness is a story about vengeance and redemption and takes place in a land called Pandaren where there are two types of people - those with magic, Spectrals, and those without. Azrael, obsessed with revenge and power, undergoes a procedure giving him magic, but an unexpected side effect causes him to feel emotions he’s blocked for years. As an assassin and second in command of the Watch Guard, he has become a liability. Azrael is betrayed by his team and rescued by the people he’s hunted. He learns his beliefs and purpose are based on lies and has to choose the path of vengeance or the road to redemption. Chasing the Darkness entertains readers who enjoy character-driven stories with twists and turns. Chasing the Darkness is a fast-paced novel with magic, sword fights, and romance that keeps readers turning the page. The underlying themes, besides redemption, include forgiveness, sacrifice, and learning that one’s worth is not defined by one’s past.