Is it worth doing a podcast if nobody listens? You started your podcast because you want to: - Spread an important message - Share your passion - Make money But your podcast hasn’t quite taken off like you thought it would. What happened? This book is for podcasters who can’t quite figure out what they’re doing wrong (and are ready to do things right). You’ll learn: - Why your “natural personality” may be repelling to people and how to make it attract listeners to your podcast like a magnet (See p198) - What to do when a company tries to “lowball” you on advertising fees (do nothing, except send them the email on p424) - It’s easy to screw up an interview. To be sure you don’t run into any problems, use my “guest contract” on p311. - A six-word “trick” (learned from a 20-year radio veteran) that will instantly make you a better host (it’s on p210) - 9 reasons to kill an interview before it happens – ignore these “red flags” and you’ll be sorry (p299) - What Victoria’s Secret models know about podcasting (even though you never hear them talk) – this lesson starts on p208! - Nervous on the mic? You have lots of company – 75% of podcasters to be exact. I give you a 5-step way to cure your “stage fright” on p229. - If you’re scared of getting bad reviews, don’t worry – I have three simple ways to handle critics on p236 (two of which can turn critics into fans) - Why copying top podcasters may be killing your podcast (I share the story on p116) and how to develop a podcasting style that works for you (and will attract more listeners) - My 3-step “episode teaser” formula – it’s boring, but it works (get it on p110) - Thinking of doing a “daily” podcast? You must read p103 before you start. - Want to impress a guest? See the chapter starting on p321 for my 3-step followup “ritual” that will make being on your podcast unforgettable (and encourage guests to promote your episodes) And that’s just the start … This book contains my complete system on how to attract listeners, deliver your message effectively, and build a big podcast. You can't build a big podcast on "hope." But you can build a big podcast. And if you’re ready to do just that, read this book.

How to Be a DJ in 10 Easy Lessons is a kid's guide to becoming the best DJ in town!

(Book). This lively blast from the past peels back the many layers of the Top 40 phenomenon: the DJs, fans, singles, jingles, dedications, contests, requests and more. The book features interviews with such renowned radio personalities and programmers as Casey Kasem, Dick Clark, Wolfman Jack, "Cousin Brucie" Morrow, Gary Owens and many others, and includes an exclusive CD with "airchecks" rare recordings from 16 legendary DJs on actual Top 40 broadcasts so that readers can hear the crazed, creative and compelling voices that made Top 40 so memorable. Also includes lots of fantastic black-and-white photos to help readers put faces to the voices they know so well, a bibliography and index, and a special Top of the Pops section featuring the Number One records of Top 40 radio from 1957 through 1997 as calculated by the staff of Gavin.

The essential how-to guide for any radio personality seeking syndication!Whether you're a talker, music-based DJ, mixer, or offer a service like imaging or show prep, Coast to Coast spells out each step from A to Z, on how to sucessfully syndicate your show or service.Written by a syndicated radio host who is also president of a syndication company and a major-market program director, Coast To Coast gives you every side of the syndication game: from putting together your show and building a home studio, to pitching your product to stations and shopping for a syndication deal.Includes a chapter of real-life stories of America's top syndicated hosts, from Dr. Laura to The Baka Boyz. Learn first hand from syndicated stars in all formats, and even VPs of the top syndication companies, as Coast to Coast picks their brain on the keys to syndication success.The "Tool Box" section lists hundreds of contacts including heads of programming at every syndication company in the US!

Carol Miller is indisputably America’s premiere female rock ’n’ roll disc jockey, as her well-deserved induction into the Rock and Roll Hall of Fame proves. In her illuminating, fascinating, sometimes heartbreaking memoir, Up All Night, the legendary “Nightbird” tells the story of her colorful career—her rise to success in a male-dominated music industry; her close and personal dealings with rock royalty like Bruce Springsteen (whose music she first introduced to New York radio), Sir Paul McCartney, and Steven Tyler (whom she dated)—and details openly and honestly her battle against breast cancer for the very first time.