Scientific Advertising
Title | Scientific Advertising PDF eBook |
Author | Claude C. Hopkins |
Publisher | New Line Publishing |
Pages | 69 |
Release | 1968 |
Genre | Advertising |
ISBN | 1844810526 |
Breakthrough Advertising
Title | Breakthrough Advertising PDF eBook |
Author | Eugene Schwartz |
Publisher | |
Pages | |
Release | 2017-04-15 |
Genre | |
ISBN | 9780998503509 |
Escape From Zoomanity
Title | Escape From Zoomanity PDF eBook |
Author | Alan Forrest Smith |
Publisher | Morgan James Publishing |
Pages | 171 |
Release | 2011-09-01 |
Genre | Body, Mind & Spirit |
ISBN | 1614480788 |
Escape from Zoomanity is about one man’s awakening to the reality of the repeatist conditioning that takes place to all human beings. This transformed humanity into the state known as Zoomanity. Escape from Zoomanity is about a moment when man realizes life isn’t what we had expected and offers observations why. The only way to escape is looking back on life and the messages that have been passed on from the natural laws of creation itself. Once these laws of change are discovered there is no turning back, this leads to the Zooman returning to his humanity and his eventual escape from their own Zoomanity.
How to Write Copy That Sells
Title | How to Write Copy That Sells PDF eBook |
Author | Ray Edwards |
Publisher | Morgan James Publishing |
Pages | 186 |
Release | 2016-02-16 |
Genre | Business & Economics |
ISBN | 1630475025 |
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
How to Become a Copywriter
Title | How to Become a Copywriter PDF eBook |
Author | Christine Mosley |
Publisher | |
Pages | 52 |
Release | 2021-03-24 |
Genre | |
ISBN |
How to Become a Copywriter: The Ultimate Beginner's Guide to Copywriting Copywriting is the art of writing text for marketing purposes. It's designed to sell your products or services while establishing a voice for your brand. In many ways, it's like hiring one salesman to reach all of your customers. A sales team contacts customers one at a time; a copywriter reaches all of them at once through billboards, magazine ads, sales letters, blog posts, and more. This copywriting book contains all the essential elements that must exist in an effective sales letter, to pull in money or get the call to action you want from the prospects. This could be to subscribe to your list, share your content, or even buy it now! An effective sales-letter that gets the result is just ticking checkboxes in the prospect's mind. If you know what these psychological triggers are, and how to trigger them? Then you can expect to get consistently powerful results, every time!
The Adweek Copywriting Handbook
Title | The Adweek Copywriting Handbook PDF eBook |
Author | Joseph Sugarman |
Publisher | John Wiley & Sons |
Pages | 374 |
Release | 2012-06-19 |
Genre | Business & Economics |
ISBN | 111842879X |
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
The Boron Letters
Title | The Boron Letters PDF eBook |
Author | Gary Halbert |
Publisher | |
Pages | 146 |
Release | 2013-06-11 |
Genre | |
ISBN | 9781484825983 |
A series of letters by history's greatest copywriter Gary C. Halbert, explaining insider tactics and sage wisdom to his youngest son Bond.Once only available as part of a paid monthly premium, The Boron Letters are unique in the marketing universe and now they are a bona fide cult classic among direct response marketers and copywriters around the world.The letters inside are written from a father to a son, in a loving way that goes far beyond a mere sales book or fancy "boardroom" advertising advice...It's more than a Master's Degree in selling & persuasion...it's hands-down the best SPECIFIC and ACTIONABLE training on how to convince people to buy your products or services than I have ever read. The Boron Letters contain knowledge well beyond selling. The letters also explain how to navigate life's hurdles.This marketing classic is personal and easily digestible. Plus... immediately after reading the first chapters, you can go out and make money and a real, noticeable difference in your marketplace. There are very few successful direct response marketers (online or off) who don't owe something to Gary Halbert...and for many of them, The Boron Letters is the crown jewel in their collection.Copywriters and marketers read and re-read The Boron Letters over and over again for a reason.These strategies, secrets and tips are going to be relevant 5, 10, even 100 years from now because they deal honestly with the part of human psychology which never changes, how to convince and convert folks into buyers.Bottom line? Read the first chapter. Get into the flow of Gary's mind. Then read the second. I dare you to NOT finish the entire darn thing. After you put a few of the lessons into practice, you too will find yourself reading The Boron Letters again and again like so many of today's top marketers.If you don't already have your copy get it now. I promise you won't regret it. My best,Lawton Chiles