The art of self-marketing has never been more important. Best-selling author Rainer Zitelmann shows how 12 of the most successful self-promoters of all time achieved their extraordinary fame. The celebrities featured come from a variety of backgrounds from politics to sport, fashion, show business and science. Each has their own technique and their own lessons to offer - essential reading for anyone wanting to create their own successful personal brand. "Skillfully combines meticulous analysis with entertaining mini-biographies and practical insights with gossip... Even those who don't want to be on the biggest stage will want to read about how others have done it." OK! Magazine (Germany) "The book portrays twelve completely different celebrities who have more in common with each other than they would probably have ever thought themselves. These illustrious figures serve as models and examples for anyone who wants to learn the tricks of the marketing trade - to get ahead professionally and privately, to build a brand and engage with people on the internet and elsewhere." GRAZIA "If you want to build a brand, this is your bible." ERFOLG Magazine

Two journalists describe their whirlwind efforts to become famous in two weeks by getting their names and faces in magazines, newspapers, and on television.

Vanity Fair's veteran special correspondent pulls back the curtain on the world of celebrity and those who live and die there Vanity Fair's Maureen Orth always makes news. From Hollywood to murder trials to the corridors of politics, this National Magazine Award winner covers lives led in public, on camera, in the headlines. Here she takes us close-up into the world of fame--bridging entertainment, politics, and news--and the lives of those who understand the chemistry, the very DNA, of fame and how to create it, manipulate it, sustain it. Moving from former Prime Minister Margaret Thatcher to Michael Jackson, the ultimate child/monster of show business, Orth describes our evolution from a society where talent attracted attention to a place where the star-making machinery of the "celebrity-industrial complex" shapes, reshapes, and sells its gods (and monsters) to the public. From divas letting their hair down (Tina Turner) to Little Gods (Woody Allen and Princess Diana's almost father-in-law Mohammed Fayed), political theater (Arnold's Hollywood hubris, Arianna Huffington's guru-guided gubernatorial quest), news-gone-soap-opera (I Love Laci), and even the Queen Mother of reinvention (Madonna as dominatrix/children's-book author), Orth delivers a portrait of an era. The Importance of Being Famous shows us the real world of the big room where the rules that govern mere mortals don't matter--and anonymity is a crime.

"Wholly riveting." --New York Times Book Review "Justine Bateman was famous before selfies replaced autographs, and bags of fan mail gave way to Twitter shitstorms. And here's the good news: she took notes along the way. Justine steps through the looking glass of her own celebrity, shatters it, and pieces together, beyond the shards and splinters, a reflection of her true self. The transformation is breathtaking. Revelatory and raucous, fascinating and frightening, Fame is a hell of a ride." --Michael J. Fox, actor, author of A Funny Thing Happened on the Way to the Future "In a new book, Fame: The Hijacking of Reality, the two-time Emmy nominee takes a raw look at the culture of celebrity, reflecting on her stardom at its dizzying peak--and the 'disconcerting' feeling as it began to fade." --People Magazine A Book Soup (Los Angeles, CA) best seller, October 15–21, 2018 "As the title Fame: The Hijacking of Reality more than implies, this is a book about the complicated aspects of all things fame." --Vanity Fair "Bateman digs into the out-of-control nature of being famous, its psychological aftermath and why we all can't get enough of it." --New York Post "The Family Ties alum has written the rawest, bleakest book on fame you're ever likely to read. Bateman's close-up of the celeb experience features vivid encounters with misogyny, painful meditations on aging in Hollywood, and no shortage of theses on social media's wrath." --Entertainment Weekly "Bateman addresses the reader directly, pouring out her thoughts in a rapid-fire, conversational style. (Hunter S. Thompson is saluted in the acknowledgments.)...But her jittery delivery suits the material--the manic sugar high of celebrity and its inevitable crash. Bateman takes the reader through her entire fame cycle, from TV megastar, whose first movie role was alongside Julia Roberts, to her quieter life today as a filmmaker. She is as relentless with herself as she is with others." --Washington Post "While Bateman's new book Fame: The Hijacking of Reality (out now) touches on the former teen starlet's experience in the public eye, it's not a memoir. Far from it, in fact--it's instead an intense meditation on the nature of fame, and a glimpse into the repercussions it has on both the individual experiencing it and the society that keeps the concept alive." --Entertainment Weekly "Bateman takes an unsentimental look at the nature of celebrity worship in her first book, Fame: The Hijacking of Reality." --LA Weekly Entertainment shows, magazines, websites, and other channels continuously report the latest sightings, heartbreaks, and triumphs of the famous to a seemingly insatiable public. Millions of people go to enormous lengths to achieve Fame. Fame is woven into our lives in ways that may have been unimaginable in years past. And yet, is Fame even real? Contrary to tangible realities, Fame is one of those "realities" that we, as a society, have made. Why is that and what is it about Fame that drives us to spend so much time, money, and focus to create the framework that maintains its health? Mining decades of experience, writer, director, producer, and actress Justine Bateman writes a visceral, intimate look at the experience of Fame. Combining the internal reality-shift of the famous, theories on the public's behavior at each stage of a famous person's career, and the experiences of other famous performers, Bateman takes the reader inside and outside the emotions of Fame. The book includes twenty-four color photographs to highlight her analysis.

Learn how to go from nobody to notorious--from the ubiquitous and controversial stars of the biggest reality show on cable. From braving the wilds of Los Angeles to the Costa Rican jungle, Heidi Montag and Spencer Pratt have learned a thing or two about reality...television, that is. But while dominating the airwaves and tabloid covers every week may look like all fun and mind games, Speidi is here to tell you: becoming wildly famous requires hard work and a no-fail blueprint for success. Now, for the first time ever, Heidi and Spencer invite you behind the scenes as they reveal the ten-step plan that took them from nobodies to notorious! You will: Learn how to say I hate you without opening your mouth--Heidi's exclusive tutorial Increase your capacity for evil with Spencer's "Villain-o-meter" Discover why getting and talking about plastic surgery is a must Unlock the secrets of celebrity couple math (e.g. Speidi > Heidi + Spencer) Mesmerize the media with outrageous behavior Bow down to the power of the paparazzi ...and much, much more! With Heidi and Spencer as your personal coaches, you, too, can transform yourself into a red-carpet-ready superstar!

Four million adults in the United States say that becoming famous is the most important goal in their lives. In any random sampling of one hundred American adults, two will have fame as their consuming desire. What motivates those who set fame as their priority, where did the desire come from, how does the pursuit of fame influence their lives, and how is it expressed? Based on the research of Orville Gilbert Brim, award-winning scholar in the field of child and human development, Look at Me! answers those questions. Look at Me! examines the desire to be famous in people of all ages, backgrounds, and social status and how succeeding or failing affects their lives and their personalities. It explores the implications of the pursuit of fame throughout a person's lifetime, covering the nature of the desire; fame, money, and power; the sources of fame; how people find a path to fame; the kinds of recognition sought; creating an audience; making fame last; and the resulting, often damaged, life of the fame-seeker. In our current age of celebrity fixation and reality television, Brim gives us a social-psychological perspective on the origins of this pervasive desire for fame and its effects on our lives. "Look at Me! is a fascinating in-depth study of society's obsession with fame. If you ever wondered what it's like to be famous, why fame comes to some and is sought by others, it's all here . . ." ---Jeffrey L. Bewkes, Chairman and CEO, Time Warner "In a voice filled with wisdom and insight, daring and self-reflection, Orville Brim masterfully traces the developmental origins and trajectory of fame. Look at Me! lets us see---with new eyes---the cultural priorities and obsessions that feed our individual hunger and appetites. A rare and rewarding book." ---Sara Lawrence-Lightfoot, Emily Hargroves Fisher Professor of Education at Harvard University and author of Respect and The Third Chapter Orville Gilbert Brim has had a long and distinguished career. He is the former director of the John D. and Catherine T. MacArthur Foundation Research Network on Successful Midlife Development, former president of the Foundation for Child Development, former president of the Russell Sage Foundation, and author and coauthor of more than a dozen books about human development, intelligence, ambition, and personality. Cover image ©iStockphoto.com/susib

This fresh, smart novel in the guise of a celebrity memoir probes the inner life of a mega-famous pop star Honestly, what amazes me the most with a lot of the people I meet is that they think they’re so big. They think, ultimately, that the universe revolves around them. And I’m beginning to think that it’s only when you live a life like mine—it’s only when you’re in a position where you don’t even really own yourself, when you can’t even really say that you’re a citizen of any particular country—that you realize that we’re all just tiny pieces of cosmic dust floating through the void until we disappear forever and we’re never heard from again. So begins the life story of our uber famous twenty-two year old narrator. A teen idol since he was twelve, when a video of him singing went viral, his star has only risen since. Now, haunted by the suicide of his manager-father, unsettled by the very different paths he and his teenage love (and girl pop-star counterpart) “Mandy” have taken, and increasingly aware that he has signed on to something he has little control over, he begins to parse the divide that separates him from the “normal people” of the world. Sneakily philosophical, earnest and funny, Justin Kuritzkes's Famous People is a rollicking, unforgettable look at the clash between fame and the human condition.