How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences

This anthology critically analyzes how cultures around the world make social categories of race, class, gender and sexuality meaningful in particular ways. The collection uses a wide range of readings to examine how contemporary issues of race, class, gender, and sexuality are constructed, mobilized, and transformed. Unlike many books in this area, the U.S. is not analytical center.

Seminar paper from the year 2002 in the subject Sociology - Media, Art, Music, grade: 17 of 20, University of Aberdeen (Department of Sociology and Anthropology), course: Introductory Sociology 2, language: English, abstract: Why do sociologists have to deal with mass media? Mass media is a big part of modern societies. It seems to be omnipresent and therefore has an impact on societies. It influences and changes society, it favours and it discriminates certain groups of the society. The effect on the audience is not arbitrary but dependent on issues of strong interest for sociology namely, class, gender, social context, ethnicity but also other factors like age and sexuality. Since the 1960s media research expanded to examine the effects on the audience and its feedback. In this essay we will examine how the mass media reinforces social inequalities. To do this we will take a brief look at what kind of social inequalities existed in the era before the appearance of the mass media. Then the way of how the mass media reinforces these existing social inequalities today, towards the way in which minorities will be treated. Moreover the focus of this essay will shift to how different groups of people can approach the mass media in terms of its access. Finally this text will give a brief outlook to the possible future development will be presented in its outlines. In addition to that lopsidedness will be avoided by portraying not only the incriminatory theories that affirm the reinforcement of social inequalities through the media like the functionalist theory or the Marxist′s point of view but also some imposing views. ′Media′ is the plural word of ′medium′. "A medium is a means of communication such as print, radio or television. The mass media are defined as a large-scale organization which use one or more of these technologies to communicate with large numbers of people." (Marshall 1996: 313). ′Social inequalities′ are "unequal rewards or opportunities for different individuals within a group or groups within a society" (Marshall 1996: 313). We have to be very critical with that definition otherwise we can find an unjust treatment for every person and therefore everybody would be unequally treated. [...]

Social Inequalities, Media, and Communication: Theory and Roots provides a global analysis of the intersection of social inequalities, media, and communication. This book contains chapter contributions written by scholars from around the world who engage in country- and region-specific case studies of social inequalities in media and communication. The volume is a theoretical exploration of the classical, structuralist, culturalist, postmodernist, and postcolonial theoretical approaches to inequality and how these theoretical discourses provide critical understanding of social inequalities in relation to narratives shaped by media and communication experiences. The contributors provide class and gender analyses of media and culture, engage theoretical discourses of inequalities and capitalism in relation to communication technologies, and explore the cyclical relationship of theory and praxis in studying inequalities, media, and communication.

Social Inequality – examining our present while understanding our past. Social Inequality and Social Statification in US Society, 1st edition uses a historical and conceptual framework to explain social stratification and social inequality. The historical scope gives context to each issue discussed and allows the reader to understand how each topic has evolved over the course of American history. The authors use qualitative data to help explain socioeconomic issues and connect related topics. Each chapter examines major concepts, so readers can see how an individual’s success in stratified settings often relies heavily on their access to valued resources–types of capital which involve finances, schooling, social networking, and cultural competence. Analyzing the impact of capital types throughout the text helps map out the prospects for individuals, families, and also classes to maintain or alter their position in social-stratification systems. Learning Goals Upon completing this book, readers will be able to: Analyze the four major American classes, as well as how race and gender are linked to inequalities in the United States Understand attempts to reduce social inequality Identify major historical events that have influenced current trends Understand how qualitative sources help reveal the inner workings that accompany people’s struggles with the socioeconomic order Recognize the impact of social-stratification systems on individuals and families

In Understanding Social Action, Promoting Human Rights, editors Ryan Goodman, Derek Jinks, and Andrew K. Woods bring together a stellar group of contributors from across the social sciences to apply a broad yet conceptually unified array of advanced social science research concepts to the study of human rights and human rights law. The book focus on three key methodological and substantive areas: actors, or social and political perspectives, including behavioral economics; communication, covering linguistics, media studies, and social entrepreneurship; and groups, via organizational theory, political economy, social movements, and complexity theory. Their goal is to provide a more comprehensive and more practical theory of social action, which necessarily requires a better understanding of individuals, organizations of individuals, and the ways in which both relate to other individuals and organizations.

Contrary to optimistic visions of a free internet for all, the problem of the ‘digital divide’ – the disparity between those with access to internet technology and those without – has persisted for close to twenty-five years. In this textbook, Jan van Dijk considers the state of digital inequality and what we can do to tackle it. Through an accessible framework based on empirical research, he explores the motivations and challenges of seeking access and the development of requisite digital skills. He addresses key questions such as: Does digital inequality reduce or reinforce existing, traditional inequalities? Does it create new, previously unknown social inequalities? While digital inequality affects all aspects of society and the problem is here to stay, Van Dijk outlines policies we can put in place to mitigate it. The Digital Divide is required reading for students and scholars of media, communication, sociology, and related disciplines, as well as for policymakers.