Google has been able to grow faster and more efficiently than almost any company or country in history. This book explains how Google did it.

The definitive, bestselling account of the company that changed the way we work and live, updated for the twentieth anniversary of Google’s founding with analysis of its most recent bold moves to redefine the world—and its even more ambitious plans for the future. Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, as they said, “change the world” through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company’s wild ride from an idea that struggled for funding in 1998 to a firm that today rakes in billions in profits. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and a culture of innovation enabled a search-engine giant to shake up Madison Avenue, clash with governments that accuse it of being a monopoly, deploy self-driving cars to forever change how we travel, and launch high-flying Internet balloons. Unafraid of controversy, Google is surging ahead with artificial intelligence that could cure diseases but also displace millions of people from their jobs, testing the founders’ guiding mantra: DON’T BE EVIL. Praise for The Google Story “[The authors] do a fine job of recounting Google’s rapid rise and explaining its search business.”—The New York Times “An intriguing insider view of the Google culture.”—Harvard Business Review “An interesting read on a powerhouse company . . . If you haven’t read anything about one of today’s most influential companies, you should. If you don’t read The Google Story, you’re missing a few extra treats.”—USA Today “Fascinating . . . meticulous . . . never bogs down.”—Houston Chronicle

This updated edition in paperback of the bestselling and critically acclaimed book on the rise of Google and the 'search industry" contains a major new Afterword from John Battelle. The rise of Google is one of the most amazing stories of our time. Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job hunting, and just about every other sphere of human interest. And no one is better qualified to explain this entire phenomenon than John Battelle, the acclaimed Silicon Valley journalist who co-founded "Wired" and founded "The Industry Standard". Much more than just a business book, this explains how the search industry is changing the way we live in profound and unpredictable ways. "The Search" contains exclusive interviews with some of the biggest names at the top companies including Google founders Larry Page and Sergey Brin. Google is the No. 1 search engine and is now a recognised word in its own right - they receive over 200 million search requests every day and it is estimated that over 80 per cent of webusers turn to Google first.

Google is one of the most successful companies of the Internet age. For many people, looking up information with Google's search engine is the best way to find just what they want to know. Millions of people write and read e-mails using Google's Gmail. You can listen to music on Google Play or share a document with a friend using Google Drive. Today, Google also owns YouTube, the number-one video site on the Internet. You may use Google websites every day, but do you know the story of the men behind Google—Larry Page and Sergey Brin? Find out how Larry and Sergey started the company and how they got their first inspiration. Learn how Google grew to become the amazing success we all know today.

Find out how Google became the most visited site in the world just 50 minutes! Google is one of the world’s most valuable brands, and currently has billions of users worldwide. From humble beginnings in the computer labs of Stanford University, the search engine’s innovative approach to organising and classifying pages on the internet quickly set it apart from its competitors, and before long the company began branching out into other products, such as its Chrome web browser, Gmail email service and applications such as Google Hangouts and Google Maps. In this concise and accessible guide, you will find out how Google’s founders Sergey Brin and Larry Page were able to develop a revolutionary search engine and make the World Wide Web’s incredible reserves of information accessible and easy to navigate for users everywhere. In 50 minutes you will: • Understand what made Google’s search engine stand out from its competitors • Learn about the wide range of products and services the company offers • Find out about Google’s spectacular growth and future prospects ABOUT 50MINUTES.COM | BUSINESS STORIES The Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.

Think. Invent. Organize. Share. Don't be evil. And change the world. Larry Page and Sergey Brin started out as two Stanford college students with a wild idea: They were going to organize the world's information. From that one deceptively simple goal, they created one of the most influential and innovative companies in the world. The word “google” has even entered our vocabulary as a verb. Now, find out the true history of Google—from its humble beginnings as a thesis project made out of “borrowed” hardware and discount toys through its revolution of the world's relationship with technology to a brief glimpse of where they might take us next. In Google It, award-winning investigative reporter Anna Crowley Redding shares an inspiring story of innovation, personal and intellectual bravery, and most importantly, of shooting for the moon in order to change the world.

The astounding rise and influence of Google, the most successful company in history, is documented in this engaging volume. Readers will learn from Google’s corporate motto, “Don’t be evil,” that big businesses can be a force for good. Investing in the rewards of its success, Google has gone on to innovate in nearly all areas of our information-based economy, proving that its simple mission, organizing the world’s information, can enable businesses to change lives for the better.