How 30 Great Ads Were Made
Title | How 30 Great Ads Were Made PDF eBook |
Author | Eliza Williams |
Publisher | Laurence King Publishing |
Pages | 515 |
Release | 2012-03-05 |
Genre | Design |
ISBN | 1780673876 |
This book takes readers behind the scenes in the world of advertising, showcasing 30 phenomenally successful campaigns from the last decade. Fascinating not only for industry professionals but for anyone with an interest in how ads are made. Technical information on how the ads were developed is accompanied by anecdotes from the creatives, directors and clients, with accounts of how the ads were made and the problems encountered along the way. Each campaign is illustrated with imagery showing the stages it went through in development – including sketches and early ideas that may have been abandoned, storyboards, animatics and photos from shoots, as well as shots of the final ads. In addition to offering an insight into the working practices within advertising, the book also demonstrates how the industry is currently experiencing a period of rapid change, and shows the different skills that are now required to work in advertising.
How 30 Great Ads Were Made
Title | How 30 Great Ads Were Made PDF eBook |
Author | Eliza Williams |
Publisher | |
Pages | 224 |
Release | 2012 |
Genre | Advertising |
ISBN | 9781780674476 |
"This book takes readers behind the scenes in the world of advertising. It looks at key advertising campaigns from the last ten years, examining how they were developed. Technical information on how the ads were created is accompanied by anecdotes from the creatives, directors, and clients, with accounts of how the ads were made and the problems encountered along the way ... As well as offering an insight into the working practices within advertising, this book also demonstrates how the industry is currently experiencing a period of rapid change, and shows the different skills that are now required to work in advertising."--Inside cover.
Self-Publishing Made Simple
Title | Self-Publishing Made Simple PDF eBook |
Author | April Cox |
Publisher | |
Pages | |
Release | 2021-09-15 |
Genre | |
ISBN | 9781737557012 |
Made You Look
Title | Made You Look PDF eBook |
Author | Shari Graydon |
Publisher | |
Pages | 0 |
Release | 2013 |
Genre | Juvenile Nonfiction |
ISBN | 9781554515608 |
Outlines the history and purpose of advertising, discusses target audiences, the techniques advertisers use, hidden advertisements, limits on advertising, and ways to strike back at advertisers, and suggests related activities.
Fourth Estate
Title | Fourth Estate PDF eBook |
Author | |
Publisher | |
Pages | 698 |
Release | 1925 |
Genre | Journalism |
ISBN |
United States Economist, and Dry Goods Reporter
Title | United States Economist, and Dry Goods Reporter PDF eBook |
Author | |
Publisher | |
Pages | 1070 |
Release | 1913 |
Genre | Dry-goods |
ISBN |
Confessions of an Advertising Man
Title | Confessions of an Advertising Man PDF eBook |
Author | David Ogilvy |
Publisher | |
Pages | 0 |
Release | 2011 |
Genre | Advertising |
ISBN | 9781904915379 |
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.