“An intoxicating blend of wholesome sweetness and tear-off-your-clothes steam…Ruby Barrett’s writing leaves me breathless.” —Rosie Danan, author of The Roommate "Sexy, smart, and fiercely feminist." —Helen Hoang, author of The Kiss Quotient and The Bride Test A meet-cute gone wrong is the start of a surprising courtship in this fresh, modern take on the workplace romance from debut author Ruby Barrett Corrine Blunt knows what people think of her—she’s an icy, unapproachable executive. It’s the price she’s had to pay to get to the top. But there’s knowing you have a reputation in the office, and there’s hearing your new intern laugh when someone calls you “Blunt the C*nt” in the elevator on his first day. She’d hoped to finally find an ally in Wesley Chambers, but she’s not about to let him off the hook for joining the office boys’ club. Taking refuge in the professional boundaries between them, she relegates Wes to assistant work—which would do the trick, if he weren’t so eager to prove he’s a decent human being. Wes is sincerely apologetic, insisting it was a misunderstanding, and to her surprise, Corrine believes him. Being forced to work together was one thing, but long hours at the office with what turns out to be a kind, thoughtful man soon has their business relationship turning personal, and things get complicated—fast. Could this be something more serious than either of them dared to hope for? Or is their relationship just playing into the harmful power dynamics Corrine’s had to endure her entire career? Book 1: Hot Copy Book 2: The Romance Recipe

Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. But rather than this endless search for a brilliant and novel solution, why don't you just copy something that’s worked before? Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization. Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas – faster. If it’s good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isn’t it good enough for you? ‘This delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how.’ — Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazine’s Wikiman ‘Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation – though "praxis". This is jammed with great case studies and 52 actionable strategies.’ — Stephen Maher, Chairman, The Marketing Society and CEO, MBA ‘Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying one’s way to greatness is entertaining, counter-intuitive and fun.’ — David Abraham, CEO Channel 4 PLC

A feisty girl from a family of ranchers lands a job as a daredevil stunt girl in the early days of silent film in this adventurous and funny cross between Wild Hearts Can't Be Broken and Ramona. Pearl lives on a ranch where her chores include collecting eggs and feeding ornery ostriches. She has three older brothers, who don't coddle her at all. And she knows a thing or two about horses, too. One day, Pearl's brothers get cushy jobs doing stunts for this new form of entertainment called "moving pictures." They're the Daredevil Donnelly Brothers, a Death-Defying Cowboy Trio. Before she knows it, Pearl has stumbled into being a stunt girl herself--and dreams of becoming a star. The only problem is, her mother has no idea what she's up to. And let's just say she wouldn't be too happy to find out that Pearl's been jumping out of burning buildings in her spare time. Filled with action, humor, and heart--not to mention those pesky ostriches--The Nerviest Girl in the World introduces a spunky heroine whose adventures will have kids on the edge of their seats and whose sense of humor will have them laughing until the very last line.

In our visually dominated age, there is an even greater reason for copy to be beautifully and sharply written, to have impact and immediacy. Dominic Gettins spent many years writing copy and training others to do so. In this slim elegantly written guide, he clearly demonstrates his ability to get his message across and shows readers how to do the same. He articulates the uncodified knowledge copywriters and art directors use when writing ads for readers to apply to any communications they have to produce.The techniques and principles can be applied to any form of promotional writing, in national press, newsletters, press releases, direct mail shots, posters, TV, radio, and even internal reports and memos. He presents these in the form of 8 essential rules: 1.Know your target market; 2.Do research; 3.Answer the brief; 4.Be relevant; 5.Be objective; 6.Keep it simple; 7.Know your medium; 8.Be ambitious.

Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy. It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.

The intrepid women of The Hot Flash Club are back for the holidays, soothing jingled nerves and stressed shoppers in their exclusive spa and celebrating the joys of the season. In her witty and delightfully wisecracking prose, Nancy Thayer tells a heartwarming tale packed with fun, secrets, romance–and an ample dose of good cheer. When the Hot Flash friends gather at the spa to trim the Christmas tree, they share steaming mugs of hot chocolate, a few laughs, and a vow to make this holiday one to remember. And it is–but not in the cheerful, ho-ho-ho way they expected. Instead, Christmas brings family conflicts, household accidents, plane delays–and that’s just the beginning. After a hazardous holiday season, the women make resolutions that they intend to keep . . . in a perfect world. But life–and their friends and relatives–cause complications. Shirley lends financial support to her boyfriend’s schemes, which infuriates Alice, whose own son commits an act she’s not sure she can accept. Marilyn travels to Scotland and falls in love, but her octogenarian mother needs her at home. And when Polly and Faye find themselves pitted against each other by a younger woman, an they overcome this clash to make a new, entrepreneurial dream come true? Then real disaster strikes, bringing new challenges and surprising revelations. Just as every month of the year throws new problems at us all, so too does the end of the year give us the chance to reunite and put these problems into their proper perspective. And when the Hot Flash Five get together for the holidays, we should expect nothing less than the unexpected.