New hospitality management students and employees new to the hospitality industry will benefit from this thorough introduction to the field of hospitality. Hospitality Today, a best-selling textbook, rich with full-color photos and illustrations, provides students with a comprehensive introduction to the many entities that make up the hospitality industry, such as hotels, restaurants, clubs, cruise lines, and casino hotels. They will learn about hospitality careers, the importance of service, and how hotels and restaurants are organized, as well as an overview of today's hot issues, including ethical challenges and management concerns. Numerous examples, exhibits, and statistics give students an up-to-date look at the dynamic hospitality field.

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Every hospitality organization needs well-trained employees. Use this text to teach your students how to be excellent trainers who understand the role training plays in the organization, how to design it, and how to deliver it. Students will learn: • How to measure training as an investment in the organization • Assessment methods to determine training needs • Instructional design techniques and

This comprehensive textbook introduces students to the many legal issues that hotel operations face daily.

In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.

This textbook teaches the latest thinking in purchasing, guided by a review committee of food purchasing professionals from restaurants, hotels, and on-site/managed services organizations. The book focuses on value-added purchasing strategies and techniques that go beyond a basic product specification approach. Readers will learn how the purchasing control point is a vital element in the food distribution chain from the source and manufacturers to the guest at the table. It covers the latest in e-purchasing, addresses trends in purchasing and product, and features vital information on security, food safety, and ethics from both the distributor's and operator's perspectives.