Hospitality Digital Marketing Essentials
Title | Hospitality Digital Marketing Essentials PDF eBook |
Author | Holly Zoba |
Publisher | |
Pages | |
Release | 2024-09 |
Genre | |
ISBN | 9781935156017 |
Hospitality Digital Marketing Essentials
Title | Hospitality Digital Marketing Essentials PDF eBook |
Author | Hospitality Sales & Marketing Association International |
Publisher | |
Pages | |
Release | 2019-05-31 |
Genre | |
ISBN | 9781935156123 |
CHDM Study Guide
Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
Title | Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries PDF eBook |
Author | Santos, José Duarte |
Publisher | IGI Global |
Pages | 267 |
Release | 2019-08-30 |
Genre | Business & Economics |
ISBN | 1522597859 |
The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.
Marketing Essentials for Independent Lodgings
Title | Marketing Essentials for Independent Lodgings PDF eBook |
Author | Pamela Lanier |
Publisher | Business Expert Press |
Pages | 136 |
Release | 2017-07-03 |
Genre | Business & Economics |
ISBN | 163157597X |
Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business’s name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at length. The goal of this book is to help small lodgings flourish, and it does so by including lists of actions that can be taken this week, this month, or this year to help positively impact the bottom line. Also included is a specific marketing outline that can be adapted to an individual business, giving business owners a timeline and plan they can follow.
Marketing Essentials in Hospitality and Tourism
Title | Marketing Essentials in Hospitality and Tourism PDF eBook |
Author | Stowe Shoemaker |
Publisher | Prentice Hall |
Pages | 0 |
Release | 2008 |
Genre | Hospitality industry |
ISBN | 9780131708273 |
No further information has been provided for this title.
Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations
Title | Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations PDF eBook |
Author | Ahmet Bulent Ozturk |
Publisher | Goodfellow Publishers Ltd |
Pages | 240 |
Release | 2022-03-31 |
Genre | Business & Economics |
ISBN | 1911635492 |
Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.
Essentials of Digital Marketing
Title | Essentials of Digital Marketing PDF eBook |
Author | Kathryn Waite |
Publisher | Goodfellow Publishers Ltd |
Pages | 245 |
Release | 2018-02-26 |
Genre | Business & Economics |
ISBN | 1911396021 |
This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.