Written by a team of consultants who combine modern business knowledge with decades of direct experience of working in the equine industry, this book bridges the gap between modern business theory and equine business practice. After providing overviews of the equestrian industry and the livery sector as a detailed example, Part I (Assessing a Business) sets out how to access the business environment, externally, competitively and with regard to its internal resources. Part 2 (Management) goes on to deal with resource management and how to go about strategic planning and marketing, concluding with an overall Business Plan. Part 3 sets out a series of case histories to illustrate the principles as discussed in Part 1 and 2. No other book applies a truly modern business approach to equine enterprise. The Authors Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon work together at Dark Horse Consultancy, a team of equine business consultants offering a wide range of advice and services to the industry. Also available: Horse and Stable Management Fourth Edition Jeremy Houghton Brown, Sarah Pilliner and Zoe Davies 1 4051 0007 9 978 14051 0007 6 Teaching Jumping Jane Houghton Brown 0 632 04127 7 978 0632 04127 5 Horse Nutrition and Feeding Second Edition Sarah Pilliner 0 632 05016 0 978 0632 05016 1 Equine Science Second Edition Sarah Pilliner and Zoe Davies 1 4051 1944 6 978 14051 1944 3 Introduction to Horse Biology Zoe Davies 1 4051 2162 9 978 14051 2162 0 Horse Business Management Third Edition Jeremy Houghton Brown 0 632 05826 9 978 0632 05826 6

Horse Business Management.

Since the first edition was published in 1984 Horse and Stable Management has become the recognised source of reliable information on all aspects of the practical management of horses and ponies. It is now the established textbook for everyone who owns a horse or works with horses. This fourth edition has been radically revised and reorganised to include the most up-to-date and accurate procedures and advice. With many new photographs, Horse and Stable Management includes chapters covering evolution and behaviour, conformation and action, routine preventive measures, nursing the sick horse, first aid, lameness and the management of breeding stock. Horse and Stable Management is essential reading for those taking British Horse Society and Association of British Riding Schools examinations as well as those taking college equine courses or National Vocational Qualifications in horse care and management. The Authors Jeremy Houghton Brown was manager of the British National Equestrian Centre and the British Racing School, then for many years principal lecturer in equine studies at Warwickshire College, where he started and pioneered British equine education. Above all, he is an experienced, practical horseman. Sarah Pilliner is an equine consultant specialising in horse care. She is also an experienced lecturer, competition rider, senior examiner, and the author of several books. Zoe Davies is a former lecturer in equine science, a consultant equine nutritionist, author and external examiner for higher education courses. She has substantial experience in equine management and training. From previous reviews: ‘A new classic... a clearly written and easily understood handbook.’ Riding ‘It is extremely comprehensive. It is also accurate. In fact, a most valuable book for anyone who owns a horse.’ Horse and Hound ‘The approach and contents are refreshingly different... very informative and a valuable source of reference.’ Horse and Rider

This acclaimed guide examines every aspect of initiating a horse business venture, and is widely used in equine departments at major universities across the nation. In this extensively revised and expanded edition, Janet E. English, CPA, presents advice on how to structure a business plan,attract investors,manage records and funds, and handle accounts. Agreement forms and contracts are conveniently included in ready-to-use formats, and will lay the groundwork for solid business affairs. Every horse owner can benefit from this book, but it should be especially helpful for those who wish to succeed in the horse business!

Horse Business Management will equip you with the knowledge to run a profitable horse business. Down-to-earth and highly readable, this book demonstrates how to apply modern business theory to create success, in addition to outlining British legal considerations for your business. Essentially, it will enable you to develop your vision of excellence and the specialist skills needed to make that vision a reality. Sections include: Understanding the market Considering available assets Developing effective marketing strategies Developing effective practices in daily yard management Providing a safe and rewarding environment for all involved Recognising and providing a high quality experience for the customer Providing a solid financial return Jeremy Houghton Brown and Marcus Clinton offer you their expert advice on modern equine business techniques, sharing their wealth of practical experience, and their thorough understanding of the horse industry in the UK. Extensively revised for its fourth edition, Horse Business Management is applicable to every type of stable yard and horse business. It is equally suited for both current and prospective horse business owners and managers, and should be in the hands of every college equine student.

Horse Pasture Management begins with coverage of the structure, function and nutritional value of plants, continuing into identification of pasture plants. Management of soil and plants in a pasture is covered next, followed by horse grazing behavior, feed choices of horses, management of grazing horses, and how to calculate how many horses should be grazing relative to land size. Management of hay and silage are included, since year-round grazing is not possible on many horse farms. A number of chapters deal with interactions of a horse farm with the environment and other living things. As an aid in good pasture management, one chapter explains construction and use of fencing and watering systems. Contributions are rounded out with a chapter explaining how the University of Kentucky helps horse farm managers develop their pasture management programs. The purpose of the book is to help people provide a better life for horses Provides the basic principles of pasture management for those involved in equine-related fields and study Covers a variety of strategies for managing the behavior, grouping, environmental, and feeding needs of grazing horses to ensure high levels of welfare and health Includes information on environmental best practices, plant and soil assessment, and wildlife concerns Explains pasture-related diseases and toxic plants to be avoided Includes links to useful resources and existing extension programs