In this book, important works and approaches of policy-oriented emotion research are brought into a systematic context. For this purpose, three different types of emotions are elaborated, which in their totality constitute Homo Emotionalis: binary emotions, basic emotions, reflexive emotions. They correspond to individual-psychological stages of development, but are also relevant in the social and political handling of emotions. The interplay of emotion types and social constellations leads to different modes of political action, which shape different forms of emotional politics. In each case, individual logics emerge along which emotional politics is pursued. With its interdisciplinary focus, this volume is aimed at political scientists, anthropologists, sociologists and social psychologists.

"Modern market research has made significant progress in pushing the envelope of analytical models of consumer behavior, but common and highly visible marketing failures indicate that something is missing in this approach. Long-term success in marketing requires an actionable understanding of consumer motivations. This book details Censydiam's (The Center for Systematic Diagnostics in Marketing) insights into these matters - ranging from the importance of the unconscious in consumer decision-making to the effective use of a universally applicable psychological model that can yield country-specific results. It is true that we live in a very quantitative age. Academics are more inclined to bemoan the lack of numerical literacy among our citizens than to advocate a better understanding of human nature. In terms of market research, this means that many studies leap to quantification too quickly. People's motivations are not so easily put into an analytical black box. Quantification is ultimately necessary, but it is critical to understand the correct questions to ask before we attempt to become precise about consumers' buying dynamics."

Why do states often refuse to yield to military threats from a more powerful actor, such as the United States? Why do they frequently prefer war to compliance? International Relations scholars generally employ the rational choice logic of consequences or the constructivist logic of appropriateness to explain this puzzling behavior. Max Weber, however, suggested a third logic of choice in his magnum opus Economy and Society: human decision making can also be motivated by emotions. Drawing on Weber and more recent scholarship in sociology and psychology, Robin Markwica introduces the logic of affect, or emotional choice theory, into the field of International Relations. The logic of affect posits that actors' behavior is shaped by the dynamic interplay among their norms, identities, and five key emotions: fear, anger, hope, pride, and humiliation. Markwica puts forward a series of propositions that specify the affective conditions under which leaders are likely to accept or reject a coercer's demands. To infer emotions and to examine their influence on decision making, he develops a methodological strategy combining sentiment analysis and an interpretive form of process tracing. He then applies the logic of affect to Nikita Khrushchev's behavior during the Cuban missile crisis in 1962 and Saddam Hussein's decision making in the Gulf conflict in 1990-1 offering a novel explanation for why U.S. coercive diplomacy succeeded in one case but not in the other.

This volume presents a broad range of studies on a variety of emotions from social scientific perspectives. Bringing together scholars from disciplines including sociology, psychology, anthropology and philosophy, it examines emotions including desire, empathy, freedom, happiness, hate, disgust, humiliation, guilt, unemotionality and despair, exploring the main facets of these emotions and considering the ways in which they are manifested and folded into our cultural and social lives. It will therefore appeal to scholars across the social sciences with interests in emotion, affect and contemporary culture.

Delivers a strong contribution to the field of research on emotions in organizations offering original pieces of research. Uniting scholars from organization and management research and sociology, it conveys trans-disciplinary insights into the multidimensional 'nature' of emotion and its appearance in organizational structures and processes.

The proletariat never existed—but it had a profound effect on modern German culture and society. As the most radicalized part of the industrial working class, the proletariat embodied the critique of capitalism and the promise of socialism. But as a collective imaginary, the proletariat also inspired the fantasies, desires, and attachments necessary for transforming the working class into a historical subject and an emotional community. This book reconstructs this complicated and contradictory process through the countless treatises, essays, memoirs, novels, poems, songs, plays, paintings, photographs, and films produced in the name of the proletariat. The Proletarian Dream reads these forgotten archives as part of an elusive collective imaginary that modeled what it meant—and even more important, how it felt—to claim the name "proletarian" with pride, hope, and conviction. By emphasizing the formative role of the aesthetic, the eighteen case studies offer a new perspective on working-class culture as a oppositional culture. Such a new perspective is bound to shed new light on the politics of emotion during the main years of working-class mobilizations and as part of more recent populist movements and cultures of resentment. Aldo and Jeanne Scaglione Prize for Studies in Germanic Languages and Literatures 2018

Master your mindset and make better financial decisions.What drives our behaviour and attitude to money? All too often we ignore logic and make decisions around money that we know aren' t entirely rational. That' s because money isn' t just about finances &– it' s deeply tied up with our emotions, our learned behaviours and our biases.We are all different in the way we use money: some of us are savers, some spenders, some risk-takers or investors. Mind over Money will help you understand your money personality and how your thinking drives your money behaviour. It will teach you how to make better money decisions by acknowledging your own learned behaviours and working with your strengths to meet your financial goals.Mind over Money is a life-changing book. Featuring two bonus chapters, this new edition will help you get even clearer on what you want from life and your money so you can master your finances, improve your financial freedom and have the lifestyle you desire.