Whenever home staging consultants face challenging times, either economically or personally, the need for deeper, fresh, compelling business tactics and strategies becomes more necessary, even vital for survival for some. Home Staging in Tough Times brings together some of the most cutting edge marketing strategies in the home staging industry ever put in print, teaching readers how to think and operate "outside the box" and meet the challenges of the times with a deep passion, a high ethical standard and well-deserved hope. Readers will be introduced to a host of practical tips, ideas and concepts never before published by Barbara Jennings, national best selling author in the industry and Director of the Academy of Staging and Redesign. Jennings doesn't just give theory, but she makes the more difficult applications for readers, filling her pages with a multitude of examples, forms, sample letters, sample promotional articles, encouragement, creativity and so much more. Her easy going conversational style is personable and makes for a pleasant read. Learn how you can ratchet up your profits from your home staging business, generate more clients in new and unusual ways that work especially well in down markets and keep your business prospering no matter what circumstances currently surround you. Jennings has written 13 books for the home staging and interior redesign industry and has trained thousands globally through her certification courses.

Want to sell your home at a premium price—now? Never mind simply tidying up: an amazing 91% of real estate professionals say professional staging is the way to go. But sure enough, hiring a staging consultant will cost you. Thankfully, you can now get all the secrets and techniques the pros don’t want you to know, from one of America’s most successful staging experts. Home Staging That Works shows you how to turn any home into a showpiece that buyers will be fighting over. With specific recommendations on what to do, keep, chuck, fix, paint, replace, avoid, update, show, hide, highlight, and more, you’ll learn how to: Focus on your potential buyers’ tastes (not your own) • Create curb appeal • Drive Internet interest with photos that flatter your home • De-clutter and pre-pack at the same time • Clean and repair your home without spending a fortune • Keep your home sale-ready—without being afraid to live in it Complete with photographs of real-life before-and-after transformations, Home Staging That Works offers strategies for each room in your home, as well as conceptual approaches to bring the parts together beautifully. Your home is a magical place waiting for the right buyer to fall in love. Make the match happen with Home Staging That Works!

Home staging strategies needed to succeed in a down market Whether a buyer, seller, or real estate agent, the home selling and purchasing process is fraught with potholes that can usually be overcome. But in this weakened housing market, everyone involved in the selling process must increase their efforts. In order to sell homes at top dollar, houses must be "prepared for sales." That’s where Staging comes in. The real estate mantra is no longer location, location, location. It is now Staging, Staging, Staging! It’s all about presentation. In Staging to Sell, Barb Schwarz, The Creator of Home Staging®, offers her winning tactics, secrets, and strategies for selling a home at top dollar during these challenging times. In addition to offering specific tips on how to Stage a home, Schwarz, a sought-after speaker and Real Estate broker who has Staged and sold over 5,000 homes, provides readers, sellers, Realtors® and Stagers, with useful advice on correctly pricing properties, marketing properties so that they sell, addressing objections early on, having the seller handle the Staging before the house is viewed, and much more. Written with today’s turbulent real estate market in mind, Staging to Sell contains the information readers need to get their homes Sold in the market quickly for top dollar.

Comprehensive, precise, practical guide on how to start, grow and thrive with a home staging business. Crammed with excellent, in-depth training, forms, check lists, and insider details.

This step-by-step guide offers the tactics used by home stagers--from de-cluttering and cleaning up to arranging and remodeling--that will often yield a quicker sale and higher selling price.

This guide will help any agent to give priceless advice so sellers can stage their own homes, while relying on professional stagers to manage homes that require more specialized and involved staging services.

NEW YORK TIMES BESTSELLER WALL STREET JOURNAL BUSINESS BESTSELLER USA TODAY MONEY BESTSELLER "Tough times make or break people. My friend Gary teaches you how to make the tragic into magic. Read & reap from this great book." --Mark Victor Hansen, Co-creator, #1 New York Times best selling series Chicken Soup for the Soul Co-author, Cracking the Millionaire Code, The One Minute Millionaire, and Cash in a Flash.Author, Richest Kids in America "Real estate buyers and sellers have to SHIFT their mindset to new and more creative strategies in this challenging real estate market. This book shows them excellent ways to survive and thrive." --Robert Allen, author of the New York Times bestsellers Nothing Down, Creating Wealth, Multiple Streams of Income and The One Minute Millionaire. "Change happens. It's natural. It's ever present. It's reoccurring. So when markets shift you need to as well. No one explains this better in the real estate industry than my good friend Gary Keller and his team of talented co-authors. Their latest book, SHIFT, is perfect for all real estate professionals. It captures the very essence of a shifting housing market and what Realtors need to do to thrive therein. SHIFT will help you alter your focus and your actions to ensure that you get your head back in the game and increase your market share, irrespective of strong or weak market conditions. It's a great book – read it today." --Stefan Swanepoel, author of Swanepoel TRENDS Report, 2006-2009 "Need help weathering the storm in today's real estate market? If so, reach for Gary Keller's new book, Shift-- it's the lifesaver you need today to thrive tomorrow. Shift is rich in easy-to-understand strategies, charts, and illustrations that show you exactly what you need to do to thrive in today's very challenging and 'shifted' real estate market." --Bernice Ross, Inman News The Millionaire Real Estate Series More than 1,000,000 copies sold! SHIFTS happen... Markets shift, and you can too. Sometimes you'll shift in response to a falling market, and other times you'll shift to take your business to the next level. Both can transform your business and your life. You can change your thinking, your focus, your actions, and, ultimately, your results to get back in the game and ahead of the competition. The tactics that jump-start your business in tough times will power it forward in good times. No matter the market-shift! SHIFT explores twelve proven strategies for achieving success in any real estate market, including Master the Market of the Moment: Short Sales, Foreclosures, and REOs Create Urgency: Overcoming Buyer Reluctance Re-Margin Your Business: Expense Management Find the Motivated: Lead Generation Expand the Options: Creative Financing