A comprehensive history of the automobile in America. More than a century of coverage, including the latest models. Told in a lively picture-and-caption format. Thousands of images, including rare factory photos, period advertising, and styling proposals.

In Comeback, Pulitzer Prize-winners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America's premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a remarkable turn of the tables, as Japan's car industry falters and America's Big Three emerge as formidable global competitors. Comeback is a story propelled by larger-than-life characters -- Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others -- and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late.

Witness the evolution of the American auto factory beginning with the basic hand-built assembly of cars built in the earliest part of the twentieth century, through the age of the assembly line, up to today's robotically-operated lines. Large photographs of the assembly lines in action send readers into nostalgic old factories. See the workers, the tools, the methods and the machines that combined their efforts with the ingenuity of industry players like Henry Ford, Ransom Olds. Walter Chrysler, and others to make possible the automobile's worldwide proliferation and availability. Flash back in time to witness the factories decade by decade in never-before published vintage photographs. Featured automakers include Ford, GM and Chrysler, along with smaller companies like Packard, Studebaker, Duesenberg and Auburn. Significant automotive industry events of the past combined with today's technological advances deliver a dynamic photographic look at the auto factories of yesterday and today.

Analyzes the reasons for the failures of the American auto industry to compete with foreign imports and to make use of modern technology and styling.

This much needed book is the first to provide a comprehensive history of the profession and aesthetics of American automobile design. The author reveals how the appearance of the automobile was shaped by the social conflicts arising from America's mass production system. He connects the social struggles of American society with the organizational struggles of designers to create symbol-laden substitutes for the American dream. Theoretically sophisticated, lucid and compelling, Auto-Opium will appeal to all interested in the American obsession with the car.

A century of American cars, from 1893 to 2000, presented in a picture-and-caption format.