Hispanics are 100% Hispanic and 100% American. They believe in the American dream and are incredible contributors to this country. US Hispanics represent 60 million people, 18% of the population, 12% of the country's GDP, $1.7 trillion of purchasing power, the youth population - and the list goes on! Yet, they are often invisible, negatively portrayed, seen as takers. Hispanics contribute so much to America, and now it is time for others to see just how beautiful and resilient they can be.Hispanic Stars Rising: The New Face of Power shares the stories about the experiences, challenges, and successes of Hispanic Stars nationwide. It showcases the diverse backgrounds, obstacles and contributions made by this strong and resilient population nationwide and shines a light on the beauty of this fundamental American community.

It is our hope that you savor each story. Learn from them. Share them. Reach out to the people who make up these pages. In your own life, remember to help those you can. Be a mentor. A role model. A leader. We are powering the progress of the United States, and we will find our seats at the table. But we will do it faster and better together. There are Hispanic Stars rising everywhere. -Claudia Romo Edelman, Founder, We Are All Human Hispanics are 100% Hispanic and 100% American. They believe in the American dream and are incredible contributors to the country. According to the 2020 Census, US Hispanics grew by 23%, they represent 40% of workforce growth and an astounding 74% of new workers in the United States are Hispanic, their buying power is $2.6 trillion dollars - and the list goes on! Yet, they are often invisible, negatively portrayed, seen as takers. Hispanics contribute so much to the US, and it is time for others to recognize this reality. Hispanic Stars Rising: Volume II shares stories of the experiences, challenges, and successes of Hispanic Stars nationwide. It showcases the diverse backgrounds, obstacles and contributions made by this strong and resilient population nationwide and shines a light on the beauty of this fundamental American community.

2002 – Best Book on Ethnic and Racial Political Ideology and/or Political Theory – Organized Section on Race, Ethnicity, and Politics of the American Political Science Association "...awash under a brown tide...the relentless flow of immigrants..like waves on a beach, these human flows are remaking the face of America...." Since 1993, metaphorical language such as this has permeated mainstream media reporting on the United States' growing Latino population. In this groundbreaking book, Otto Santa Ana argues that far from being mere figures of speech, such metaphors produce and sustain negative public perceptions of the Latino community and its place in American society, precluding the view that Latinos are vested with the same rights and privileges as other citizens. Applying the insights of cognitive metaphor theory to an extensive natural language data set drawn from hundreds of articles in the Los Angeles Times and other media, Santa Ana reveals how metaphorical language portrays Latinos as invaders, outsiders, burdens, parasites, diseases, animals, and weeds. He convincingly demonstrates that three anti-Latino referenda passed in California because of such imagery, particularly the infamous anti-immigrant measure, Proposition 187. Santa Ana illustrates how Proposition 209 organizers broadcast compelling new metaphors about racism to persuade an electorate that had previously supported affirmative action to ban it. He also shows how Proposition 227 supporters used antiquated metaphors for learning, school, and language to blame Latino children's speech—rather than gross structural inequity—for their schools' failure to educate them. Santa Ana concludes by calling for the creation of insurgent metaphors to contest oppressive U.S. public discourse about minority communities.

The definitive tie-in to the CNN documentary series Latino in America, from former top CNN anchor and special correspondent Soledad O’Brien. Following the smash-hit CNN documentary Black in America, Latino in America travels to small towns and big cities to illustrate how distinctly Latino cultures are becoming intricately woven into the broader American identity. As she reports the evolution of Latino America, Soledad O’Brien explores how tens of millions of Americans with roots in 21 different countries form a community called “Latino” and recalls her own upbringing and what she’s learned about being a Latino in America.

Originally published: New York: Free Press, 2004.

Hispanics comprise one of America's largest business-minded, faith-based, culturally-conservative entities—and their numbers continue to grow. Long assumed to be aligned with the Democrats, Hispanics have been ignored by many Republicans. Noted Hispanic marketing expert and political commentator Leslie Sanchez passionately argues that Hispanics, after years of watching Democrats fail them, need to shift their bets to Los Republicanos or risk gambling away their political future. In her book, Sanchez debunks the cultural and political myths about Hispanics and Republicans alike. She also offers a look at today's changing Hispanic mindset and the new dynamic force that is rising.