The Stage 1+ Biff, Chip and Kipper Stories, written by Roderick Hunt and illustrated by Alex Brychta, provide a rich story context to help develop language comprehension and decoding skills.First Sentences and More First Sentences A, B and C introduce children to stories told through complete sentences to provide practice of high frequency vocabulary to build confidence and fluency. Patterned Stories and More Patterned Stories A practise vocabulary in the context of a repeated sentencestructure to help develop confidence and fluency.The new-style inside cover notes provide advice and support to help adults read and explore the story with the child, supporting their decoding and language comprehension development.Each pack of 6 includes a Group/Guided Reading Notes Booklet with a Vocabulary Chart listing high frequency tricky words and a Curriculum Coverage Chart for England, Scotland, Northern Ireland and Wales. Each story has individual notes and suggested activities for Group and Independent Reading,Speaking, listening and drama and Writing, with each section showing the relevant objectives covered. Decoding and Language Comprehension opportunities are highlighted throughout.

Stage 1+ First Sentences Big Books are large format versions of the new edition Stage 1+ First Sentences storybooks. With their new, even larger format they are an invaluable resource for whole class teaching and group work. The titles in the pack are Hide and Seek, Reds and Blues, Big Feet,Look At Me, Go Away, Floppy and Kipper's Diary.The A4 sized Teaching Notes booklet, which is included in the pack, provides a Curriculum Coverage Chart listing Speaking and Listening, Reading, and Writing activities at Reception level. The Teaching Notes include the Extended Story for each title in the pack. These longer version Extended Storiesencourage the children to understand the story, absorb the details in the illustrations and predict the text. They are ideal for teachers to encourage children to talk about the story and look closely at the pictures. Each Extended Story is followed by ideas and suggestions for shared activities forspeaking and listening, reading, and writing.

The teaching notes for the Oxford Reading Tree Biff, Chip and Kipper books are full of practical suggestions for using the storybooks, saving you hours of preparation time. They have been updated in line with the simple view of reading and the renewed Primary Framework for Literacy. They nowinclude guidance for group/guided reading, comprehension and word recognition, and assessment. These replace the existing Teaching Notes and Guided Reading Cards.The storybooks are unchanged, but notes for parents/carers and teaching assistants have been added to the inside covers. These notes replace the existing Take-Home Cards.

Oxford Reading Tree remains the nation's favourite reading scheme and countless children have learnt to read with Biff, Chip, and Kipper. We are delighted to unveil its fresh new look for today's children, teachers and parents, with lively new covers and fresh artwork.Engaging new artwork and coversAlex Brychta's unique style of artwork enthrals and entertains children, and the fresh new look will heighten their pleasure in reading the stories. With freshly drawn artwork for all the favourite core stories at Stages 2 - 5 and fantastic new covers, Oxford Reading Tree is more appealing thanever!Stories children loveThe Oxford Reading Tree stories have always captivated children's imagination, inspiring them to read - and the stories and characters in the new editions haven't changed at all. Apart, that is, from an exciting new story at Stage 3, The Egg Hunt, which replaces the Dolphin Pool.Simplified structureWe have also simplified the structure of the scheme in response to feedback from you: Owls Storybooks become Stages 6 and 7 Storybooks; Magpies become Stages 8 and 9 Storybooks; Wrens at Stages 2 have become patterned stories at Stages 1+ and Stage 2; and Wrens at Stage 3 are now patterned storiesat Stage 2.New teaching support materialIn addition to the existing guided reading cards, perfect for use in guided reading sessions, we have brought out new teaching materials to reflect the needs of teachers in today's classroom:* Flexible, friendly teacher's notes included FREE with each pack of Oxford Reading Tree books - these are easy to store and will save you hours of preparation!* New Take-Home cards for every Storybook from Stages 1 - 9 to help parents or carers get the most out of reading with their child* Free resources website at www.oup.com/uk/primary with downloadable photocopy masters* New Teacher's Handbook and special edition for Scotland

Oxford Reading Tree remains the nation's favourite reading scheme and countless children have learnt to read with Biff, Chip, and Kipper. We are delighted to unveil its fresh new look for today's children, teachers and parents, with lively new covers and fresh artwork.Engaging new artwork and coversAlex Brychta's unique style of artwork enthrals and entertains children, and the fresh new look will heighten their pleasure in reading the stories. With freshly drawn artwork for all the favourite core stories at Stages 2 - 5 and fantastic new covers, Oxford Reading Tree is more appealing thanever!Stories children loveThe Oxford Reading Tree stories have always captivated children's imagination, inspiring them to read - and the stories and characters in the new editions haven't changed at all. Apart, that is, from an exciting new story at Stage 3, The Egg Hunt, which replaces the Dolphin Pool.Simplified structureWe have also simplified the structure of the scheme in response to feedback from you: Owls Storybooks become Stages 6 and 7 Storybooks; Magpies become Stages 8 and 9 Storybooks; Wrens at Stages 2 have become patterned stories at Stages 1+ and Stage 2; and Wrens at Stage 3 are now patterned storiesat Stage 2.New teaching support materialIn addition to the existing guided reading cards, perfect for use in guided reading sessions, we have brought out new teaching materials to reflect the needs of teachers in today's classroom:* Flexible, friendly teacher's notes included FREE with each pack of Oxford Reading Tree books - these are easy to store and will save you hours of preparation!* New Take-Home cards for every Storybook from Stages 1 - 9 to help parents or carers get the most out of reading with their child* Free resources website at www.oup.com/uk/primary with downloadable photocopy masters* New Teacher's Handbook and special edition for Scotland

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.