Hess's Department Store was a unique department store that with a combination of style and showmanship became a shopping legend for almost 100 years. Hess's was founded in 1897 in Allentown by brothers Max and Charles Hess. From its start as a dry goods store, it became the downtown heart of Pennsylvania's third-largest city for much of the 20th century. Its reputation was further enhanced by Max Hess's son, a showman for merchandising. Through a series of photographs, many from private collections and seldom seen, Hess's Department Store brings the glory days of Hess's to life again.

Hess's Department Store was a unique department store that with a combination of style and showmanship became a shopping legend for almost 100 years. Hess's was founded in 1897 in Allentown by brothers Max and Charles Hess. From its start as a dry goods store, it became the downtown heart of Pennsylvania's third-largest city for much of the 20th century. Its reputation was further enhanced by Max Hess's son, a showman for merchandising. Through a series of photographs, many from private collections and seldom seen, Hess's Department Store brings the glory days of Hess's to life again.

The many strands of trademark and unfair competition doctrine are organized into a coherent conceptual framework consisting of a brief examination of foundational concepts, followed by thorough treatments of the law on (1) the creation of trademark rights; and (2) the scope & enforcement of trademark rights and some related causes of action. The traditional case-and-note format is enhanced by problems that help students understand intricate key topics. Trademarks and Unfair Competition features many issues related to online commerce, such as cybersquatting, keyword advertising, the relationship between trademarks and domain names, and the potential secondary liability of online auction websites such as eBay. International as well as domestic issues are thoroughly explored. Comprehensive coverage of trade dress protection is integrated with issues of word mark protection. New to the 5th Edition: the Tam and Brunetti decisions striking down the scandalousness and disparagement bars to registration extensive coverage of recent case developments on expressive uses of marks in political and artistic contexts the Belmora decision on well-known marks and developments on extraterritorial application of the Lanham Act Key Features: coherent conceptual framework clearly delineating creation of rights and enforcement of rights issues traditional case-and-note format, enhanced by problems thorough coverage of trademark issues arising in online commerce integrated coverage of international and domestic doctrine thorough treatment of trade dress protection, integrated with issues of word mark protection