"...fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". —Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." —Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects. HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.

Why did the founder of a glamorous coworking space for women disappear? Her best friends will risk everything to uncover the truth in this “propulsive thriller” (Marie Claire) from the New York Times bestselling author of the Reese’s Book Club pick We Were Never Here. “Perfect for fans of Big Little Lies.”—The Washington Post NAMED ONE OF THE BEST BOOKS OF THE YEAR BY Real Simple • Marie Claire • Good Housekeeping • CrimeReads As CEO of the Herd, an elite women-only coworking space, Eleanor Walsh seems to have it all: close friends, a sweet husband, and the most glamorous and successful female-empowerment-based company in New York City. Then she vanishes on the night of a glitzy press conference—and the police suspect foul play. For Hana, the head of PR for the Herd and Eleanor’s best friend, this is a nightmare. For Hana’s sister, Katie, a journalist, this is the story that will make her career. But when the sisters launch their own investigation and begin to learn what Eleanor was hiding, they must also face the secrets they’ve been keeping from each other—and confront just how dangerous it can be when women’s perfect veneers start to crack.

Hobby Farms Beef Cattle: Keeping a Small-Scale Herd for Pleasure and Profit, written by Ann Larkin Hansen, serves as an excellent introduction to raising cows for food or simply to graze while mowing and fertilizing the pasture. This colorful guide offers experienced hobby farmers and beginners all of the essential information necessary to purchase and maintain a small herd of beef cattle. While managing her own hobby farm in Wisconsin, Hansen shares her expertise in all things farm and has authored numerous books such as Making Hay, The Organic Farming Manual, and Finding Good Farmland. In this comprehensive book, Hansen corrals the hobby farmer into the world of cowboys and cowgirls: she begins, “Beef cattle are as much at home on the hobby farm as they are on the range.” This colorful primer begins with the basics, from biological traits and breeds to behavior and life cycle, and describes exactly what’s required for a hobby farmer to maintain a herd of cattle—the four F’s—fencing, feed, fields, and facilities. Given the expense involved in the purchase and maintenance of beef cattle, all hobby farmers will welcome Hansen’s sound and sensible advice on buying the right cattle, whether steer calves for meat or breeding stock for building up a herd. The buying chapter helps farmers focus on what to look for when selecting cattle; how cows, heifers, and bulls are priced; where to purchase; and how to get cattle to your farm. The feeding and nutrition of cattle is a complicated topic, and Hansen breaks it down into the three basic components that every keeper needs to understand: pasture, hay, and grain. With directness and clarity, she explains the ins and outs of grazing, selecting ideal foodstuffs, using salt and minerals, and maintaining good weight on the herd. The reader can rely on her expert advice to learn the fundamentals of handling cattle, including herding, loading, and transporting cattle, as well as keeping beef cattle healthy through preventive methods, vaccinations, parasite control and veterinary assistance. For hobby farmers planning to breed their livestock, Beef Cattle includes a chapter on pairing cows and heifers, the actual breeding, artificial insemination, the care of pregnant cows, calving, caring for the young, and weaning calves. The final chapter of the book “Marketing and Processing Your Cattle” is geared toward hobby farmers looking to get beef processed, grade meat, and sell the final product. Sidebars of fun trivia, stories from farmers, and useful advice appear throughout the handbook. A glossary of over 100 terms; an appendix of health issues; a resource section of useful websites, books, and periodicals; and a detailed index complete the book.

Miss Emma’s cows just can’t stay put! Each time they wander into Cowboy Kirby’s yard, he uses odd and even numbers to count the herd. Then he sends all the evens back to Emma and keeps the odds for himself. It’s only fair, he thinks. And, besides, Emma sure is cute. Kirby doesn’t notice that his herd keeps getting smaller while Emma’s grows larger. Emma is the kind of gal that is good at math (as well as running a ranch and baking a cake). Yet she’s tenderhearted and doesn't want to hurt her friend's feelings by explaining his math mistake. How will she solve their problem with odds and evens? Count on Emma for coming up with a surprise ending!