The Amazon is a land of superlatives. The complex ecosystem covers an area about the size of the continental U.S. The Amazon River discharges 57 million gallons of water per second--in two hours, this would be enough to supply all of New York City's 7.5 million residents with water for a year. Its flora and fauna are abundant. Approximately one of every four flowering plant species on earth resides in the Amazon. A single Amazonian river may contain more fish species than all the rivers in Europe combined. It is home to the world's largest anteater, armadillo, freshwater turtle, and spider, as well as the largest rodent (which weighs over 200 lbs.), catfish (250 lbs.), and alligator (more than half a ton). The rainforest, which contains approximately 390 billion trees, plays a vital role in stabilizing the global climate by absorbing massive amounts of carbon dioxide--or releasing it into the atmosphere if the trees are destroyed. Severe droughts in both Brazil and Southeast Asia have been linked to Amazonian deforestation, as have changing rainfall patterns in the U.S., Europe, and China. The Amazon also serves as home to millions of people. Approximately seventy tribes of isolated and uncontacted people are concentrated in the western Amazon, completely dependent on the land and river. These isolated groups have been described as the most marginalized peoples in the western hemisphere, with no voice in the decisions made about their futures and the fate of their forests. In this addition to the What Everyone Needs to Know® series, ecologist and conservation expert, Mark J. Plotkin, who has spent 40 years studying Amazonia, its peoples, flora, and fauna. The Amazon offers an engaging overview of this irreplaceable ecosystem and the challenges it faces.

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers’ reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.

In volume one of this multi-volume series, Marc Ellis explores the essence of the prophetic by intertwining the context of ordinary life and the explosive reality of Jewish identity, the Holocaust and Israel-Palestine. But Ellis's prophetic challenge extends to people of all faiths and backgrounds. For Jews, Christians and Muslims, where does the prophetic come from and how do we define it? Is the heartbeat of the prophetic, God or our own commitment? In our time where belief in God is more difficult does the prophetic suggest only the possibility of God? With or without God is the prophetic worth the suffering that comes the exile's way? Ellis's unfolding narration of the prophetic is unique and probing for those who take life, justice and faith seriously.

The ultimate guide to mining the Internet for real-time assessment of trends and data Showing how the Internet can be an incredible tool for businesses and others to measure trends in real time, Pulse describes tools for inexpensive and real time measurement methodologies businesses can start using right away. This timely book also puts this emerging science in perspective and explains how this new measurement instrument will profoundly change decision making in business and government. Shows how the Internet can be used as an incredibly powerful measurement tool Reveals how to mine the Internet to measure and forecast business progress Written by leading expert in business analytics and performance management Pulse reveals how the Internet is evolving into a tool for measuring and forecasting trends in society, the economy, public opinion and even public health and security. It is an absolutely essential book for every business leader to turn a powerful, underutilized tool to its complete potential.

Master the intricacies of Elasticsearch 7.0 and use it to create flexible and scalable search solutions Key FeaturesMaster the latest distributed search and analytics capabilities of Elasticsearch 7.0Perform searching, indexing, and aggregation of your data at scaleDiscover tips and techniques for speeding up your search query performanceBook Description Building enterprise-grade distributed applications and executing systematic search operations call for a strong understanding of Elasticsearch and expertise in using its core APIs and latest features. This book will help you master the advanced functionalities of Elasticsearch and understand how you can develop a sophisticated, real-time search engine confidently. In addition to this, you'll also learn to run machine learning jobs in Elasticsearch to speed up routine tasks. You'll get started by learning to use Elasticsearch features on Hadoop and Spark and make search results faster, thereby improving the speed of query results and enhancing the customer experience. You'll then get up to speed with performing analytics by building a metrics pipeline, defining queries, and using Kibana for intuitive visualizations that help provide decision-makers with better insights. The book will later guide you through using Logstash with examples to collect, parse, and enrich logs before indexing them in Elasticsearch. By the end of this book, you will have comprehensive knowledge of advanced topics such as Apache Spark support, machine learning using Elasticsearch and scikit-learn, and real-time analytics, along with the expertise you need to increase business productivity, perform analytics, and get the very best out of Elasticsearch. What you will learnPre-process documents before indexing in ingest pipelinesLearn how to model your data in the real worldGet to grips with using Elasticsearch for exploratory data analysisUnderstand how to build analytics and RESTful servicesUse Kibana, Logstash, and Beats for dashboard applicationsGet up to speed with Spark and Elasticsearch for real-time analyticsExplore the basics of Spring Data Elasticsearch, and understand how to index, search, and query in a Spring applicationWho this book is for This book is for Elasticsearch developers and data engineers who want to take their basic knowledge of Elasticsearch to the next level and use it to build enterprise-grade distributed search applications. Prior experience of working with Elasticsearch will be useful to get the most out of this book.

This book explores representations of Amazonian Indigenous peoples in contemporary cultural texts. It analyzes a variety of mediums from novels and films to games and exhibitions, uncovering a distorted image of Indigenous peoples of the Amazon in Euro-American common imagination. The author suggests that these texts rely on a stereotypical vision that was shaped in the first decades of colonization. The chapters consider the formation of the image of Amazonian Indigenous people throughout history and some of the contemporary issues they face, touching on daily life and themes such as shamanism and cannibalism. Together they highlight the misrepresented image of Indigenous groups in the Amazon, who are portrayed as different, even strange, in relation to Western culture. The argument put forward is that both “exotic” and “self-exoticization” rely on the notion of otherness, leading to romanticization, patronization, and caricature. The book will be of particular interest to scholars of Indigenous studies, Latin American studies, cultural studies, anthropology, and comparative literature.