All languages and cultures appear to have one or more "mind-like" constructs that supplement the human body. Linguistic evidence suggests they all have a word for someone, and another word for body, but that doesn’t mean that whatever else makes up a human being (i.e. someone) apart from the body is the same everywhere. Nonetheless, the (Anglo) mind is often reified and thought of in universal terms. This volume adds to the literature that denounces such reification. It looks at Japanese, Longgu (an Oceanic language), Thai, and Old Norse-Icelandic, spelling out, in a culturally neutral Natural Semantic Metalanguage (NSM), how the "mind-like" constructs in these languages differ from the Anglo mind.

This collection presents new research on key topics in anthropological linguistics, with a focus on African languages. While Africanist linguists have long been concerned with sociocultural aspects of language structure and use, no comprehensive volume dedicated to the anthropological linguistics of Africa has yet been published. This volume seeks to fill this gap. The chapters address a broad range of topics in anthropological linguistics, including classic themes such as spatial reference, color, kin terms, and emotion, as well as emerging interests in the linguistic expression of personhood, sociality, and language ideology. All contributions are based on original empirical research and present insights into African language practices from a sociocultural perspective. The volume showcases research on dozens of African languages spoken across the continent, with particular emphasis on languages of East Africa. This book will be of interest to areal specialists as well as to anthropological linguists worldwide.

This book provides an overview of approaches to language and culture, and it outlines the broad interdisciplinary field of anthropological linguistics and linguistic anthropology. It identifies current and future directions of research, including language socialization, language reclamation, speech styles and genres, language ideology, verbal taboo, social indexicality, emotion, time, and many more. Furthermore, it offers areal perspectives on the study of language in cultural contexts (namely Africa, the Americas, Australia and Oceania, Mainland Southeast Asia, and Europe), and it lays the foundation for future developments within the field. In this way, the book bridges the disciplines of cultural anthropology and linguistics and paves the way for the new book series Anthropological Linguistics.

This book is the first in a three-volume set that celebrates the career and achievements of Cliff Goddard, a pioneer of the Natural Semantic Metalanguage approach in linguistics. In addition, it explores ethnopragmatics and conversational humour, with a further focus on semantic analysis more broadly. Often considered the most fully developed, comprehensive and practical approach to cross-linguistic and cross-cultural semantics, Natural Semantic Metalanguage is based on evidence that there is a small core of basic, universal meanings (semantic primes) that can be expressed in all languages. It has been used for linguistic and cultural analysis in such diverse fields as semantics, cross-cultural communication, language teaching, humour studies and applied linguistics, and has reached far beyond the boundaries of linguistics into ethnopsychology, anthropology, history, political science, the medical humanities and ethics.

This book explores the concept of linguistic worldview, which is underpinned by the underlying idea that languages, in their lexicogrammatical structures and patterns of usage, encode interpretations of reality that symbolize, shape, and construct speakers’ cultural experience. The volume traces the development of the linguistic worldview conception from its origins in ancient Greece to 20th-century linguistic relativity, Western ethnosemantics, parallel movements in eastern Europe, and contemporary inquiry into languacultures. It outlines the important theoretical issues, surveys the major approaches, and identifies areas of both convergence and discrepancy between them. By proposing three sample analyses, the book highlights the relevant questions addressed in different but compatible models, as well as identifies possible avenues of their further development. Finally, it considers several domains of potential interest to the linguistic worldview agenda. Because inquiry into linguistic worldviews concerns the sphere of the symbolic and the cultural, it touches upon the very essence of human lives. This book will be of interest to scholars working in cultural linguistics, ethnolinguistics, linguistic anthropology, comparative semantics, and translation studies.

This book addresses the problems and challenges of studying the discourse of "danger" cross-linguistically and cross-culturally, and proposes the cultural pragmatics of danger as a new field of inquiry. Detailed case studies of several linguacultures include Arabic, Chinese, Danish, English, German, Japanese and Spanish. Focusing on global and local contexts surrounding “living in dangerous times”, this book showcases how the new model of cultural pragmatics can be used to illuminate cultural meanings in discourse. Unlike the universalist approaches to pragmatics, cultural pragmatics focuses on understanding the linguacultural logics of discourse, and in the case of “danger”, the multiple cultural logics around which the themes and domains of “danger” revolve. The approach makes use of natural semantic metalanguage (NSM) as its principal analytical tool, and concepts such as “cultural keywords” and “cultural scripts” figure prominently as bearers of culture-specific meanings. The book will be of interest to students of pragmatics and discourse studies, researchers in cultural and cognitive semantics, anthropological linguistics, global humanities, political rhetoric and environmental studies, as well as linguists working in applied areas, such as risk and disaster studies, crisis and emergency communication.