"The book provides an excellent combination of broad theoretical background with a generous helping of vocational guidance on the practice of health promotion." scotregen "A very welcome addition to the practical side of health promotion! Laverack’s brief and simply-worded text weaves together just the right balance of theory, evidence, tips and case studies to satisfy the new learner looking to gain a grasp of health promotion’s empowering whole, while still offering new insights to the more seasoned practitioner." Ronald Labonté, Institute of Population Health, University of Ottawa How can health promotion practitioners help communities to become more empowered? How do you encourage different communities to work together towards a shared goal? How can you focus your resources to be most effective in building empowered communities? How do you evaluate your success (and failures) in building empowered communities? Power and empowerment are two complex concepts that are central to health promotion practice. People experience empowerment in many different ways and this book explains an approach that has been used by health promoters to intentionally build and evaluate empowerment. The book provides a special focus on communities and is illustrated throughout with useful field experiences in the United Kingdom, Asia, North America, the Pacific region and Africa. The book aims to provide the reader with: An understanding of the key concepts of power and empowerment and the link to improved health outcomes in the context of health promotion programmes An understanding of practical approaches that can be used in health promotion programming to build and evaluate empowered communities Case study examples of how communities can be empowered in practice This unique book offers sound theoretical principles to underpin the practical approaches used to build empowered communities and brings together new and innovative approaches in health promotion practice. Health Promotion Practiceis essential reading for health promotion students and practitioners who want to learn more about innovative approaches to build empowered communities in their everyday work. It will inspire them to work in more empowering ways in health promotion practice and to carefully contemplate how they can influence the way others gain power.

"People experience empowerment in many different ways and this book explains an approach that has been used by health promoters to intentionally build and evaluate empowerment. The book provides a special focus on communities and is illustrated throughout with useful field experiences in the United Kingdom, Asia, North America, the Pacific region and Africa."--BOOK JACKET.

Health Promotion Practice explores the issue of how such an approach to health promotion practice can improve a community's success towards achieving healthier conditions through its own actions. Placing empowerment at the heart of health promotion practice, and offering advice for health promoters who accept the challenge to work in such a way, Health Promotion Practice defines key concepts of health, health promotion and community empowerment.

Globalization is reshaping the field of health promotion practice. In this innovative study, the authors outline health promotion's traditional concerns and argue that 'a policy of glocalization' (thinking globally, acting locally) can succeed in establishing health equality and achieving empowerment individually, locally, nationally and globally. Drawing on international examples across Africa, Asia, Europe and North America, this study analyses economic policies and their link to health, particularly in relation to the developing world. Globalization affects health in varied ways and this book examines the competing ways in which 'global health' has been framed in public policy, concluding by revealing how health promoters can respond to globalization's new challenges.

This highly anticipated new edition of Glenn Laverack's Public Health: Power, Empowerment and Professional Practice has been fully revised throughout to provide readers with a practical understanding of how to help others to empower themselves in public health practice. The book explores the key concept of power and offers practical solutions for transforming professional power relations; it introduces a methodology to plan, implement and evaluate public health programmes; and it investigates the implications of empowerment on public health practice. The book also offers two new chapters: 'Patient Empowerment' and 'Helping Migrant Populations to Become Empowered', both emerging international public health issues. The new edition is a timely and valuable literary addition that has been designed for those who want to work in a more empowering way. So whether you're studying or practising, if you aspire to be a more effective and empowering practitioner this book will help you realise your professional goals. Glenn Laverack has spent his whole life living and working with people who experience powerlessness and who suffer the consequences of poverty and inequality. He has a strong academic and practice background and has worked for more than 30 years in Africa, Asia, Europe and the Pacific regions.

The third edition of this popular introductory textbook has been revised to provide a totally up-to-date and hands-on guide to the practical aspects of health promotion. Focusing on the range of skills needed to become an effective practitioner, it takes readers step-by-step through the different settings in which health promotion takes place and the various tools they might employ, including chapters on health promotion through the lifespan, one-to-one communication, working with groups, advocacy, social media, workplace settings and planning and management. As well as incorporating the most recent government policies and initiatives in public health, there is new and expanded material on issues such as community initiatives and alliances, social media, health literacy, understanding health behaviours, stress in the workplace and much more. Throughout the text there are activities to develop students’ understanding and encourage reflective practice. Each chapter opens with a list of the central issues and learning objectives which are reinforced with real-life case studies. The key terms highlighted are clearly explained and checklists dispersed throughout the book, enabling practical application. The new edition of Practical Health Promotion will continue to be the ideal and indispensable guide for students at all levels. It will inspire anyone involved with health care to find practical ways of promoting change.