How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park “This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University

Shortlisted for the BSA Sociology of Health and Illness Book Prize 2009 In this important text, Ellen Annandale provides a comprehensive and persuasive analysis of the contemporary social relations of gender and women’s health, outlining what an adequate feminist analysis of women’s health might look like.

From mad-cow disease and E. coli-tainted spinach in the food supply to anthrax scares and fears of a bird flu pandemic, national health threats are a perennial fact of American life. Yet not all crises receive the level of attention they seem to merit. The marked contrast between the U.S. government's rapid response to the anthrax outbreak of 2001 and years of federal inaction on the spread of AIDS among gay men and intravenous drug users underscores the influence of politics and public attitudes in shaping the nation's response to health threats. In Disease Prevention as Social Change, sociologist Constance Nathanson argues that public health is inherently political, and explores the social struggles behind public health interventions by the governments of four industrialized democracies. Nathanson shows how public health policies emerge out of battles over power and ideology, in which social reformers clash with powerful interests, from dairy farmers to tobacco lobbyists to the Catholic Church. Comparing the history of four public health dilemmas—tuberculosis and infant mortality at the turn of the last century, and more recently smoking and AIDS—in the United States, France, Britain, and Canada, Nathanson examines the cultural and institutional factors that shaped reform movements and led each government to respond differently to the same health challenges. She finds that concentrated political power is no guarantee of government intervention in the public health domain. France, an archetypical strong state, has consistently been decades behind other industrialized countries in implementing public health measures, in part because political centralization has afforded little opportunity for the development of grassroots health reform movements. In contrast, less government centralization in America has led to unusually active citizen-based social movements that campaigned effectively to reduce infant mortality and restrict smoking. Public perceptions of health risks are also shaped by politics, not just science. Infant mortality crusades took off in the late nineteenth century not because of any sudden rise in infant mortality rates, but because of elite anxieties about the quantity and quality of working-class populations. Disease Prevention as Social Change also documents how culture and hierarchies of race, class, and gender have affected governmental action—and inaction—against particular diseases. Informed by extensive historical research and contemporary fieldwork, Disease Prevention as Social Change weaves compelling narratives of the political and social movements behind modern public health policies. By comparing the vastly different outcomes of these movements in different historical and cultural contexts, this path-breaking book advances our knowledge of the conditions in which social activists can succeed in battles over public health.

Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer.

In this new Sixth Edition of Development and Social Change: A Global Perspective, author Philip McMichael describes a world undergoing profound social, political, and economic transformations, from the post-World War II era through the present. He tells a story of development in four parts—colonialism, developmentalism, globalization, and sustainability—that shows how the global development “project” has taken different forms from one historical period to the next. Throughout the text, the underlying conceptual framework is that development is a political construct, created by dominant actors (states, multilateral institutions, corporations and economic coalitions) and based on unequal power arrangements. While rooted in ideas about progress and prosperity, development also produces crises that threaten the health and well-being of millions of people, and sparks organized resistance to its goals and policies. Frequent case studies make the intricacies of globalization concrete, meaningful, and clear. Development and Social Change: A Global Perspective challenges us to see ourselves as global citizens even as we are global consumers.

The issues of poverty, inequality, racial injustice, and climate change have never been more pressing or paralyzing. Current approaches to social change, which rely on linear thinking and traditional power dynamics to 'solve' social problems, are not helping. In fact, they may only beentrenching the status quo.Systemic social challenges produce bewildering results when we try to solve them due to their complexity, scale, and depth. While strategies to tackle complexity and scale have received significant attention and investment, challenges that arise from deeply-held beliefs, values, and assumptions thatno longer serve us well have been largely overlooked. This book draws on stories of committed social changemakers to uncover a set of principles and practices for social change that dramatically depart from the industrial approach. Rather than delivering solutions or being lured by grander visionsof 'systems change', these principles and practices focus on the process of change itself. Simple yet profound, these stories distil a timely set of lessons for leaders, scholars, and policymakers on how connection, context, and power sit at the heart of the change process, ensuring broader agencyfor people and communities while building social systems that are responsive in a rapidly-changing world.

Examines the social causes of the decline in life expectancy in Russia and Eastern Europe. Countries discussed include Russia, Poland, Hungary, Romania, Bulgaria, the Czech Republic and East Germany.