In just pages… You’ll discover what it takes copywriters YEARS of trial & error to figure out. Here’s what pro copywriters know for sure: Visitors are bored. And when visitors are bored, bounce rates skyrocket like a SpaceX launch. And conversion rates plummet right along with the latest crypto trend. They also know that your headlines, subheads and value propositions are likely the key boredom culprits. But how do you fix all of that? Especially when you don’t have the years to invest. Or a desire to become a pro copywriter. You master the most valuable messaging and marketing copy. The copy that consistently has a direct impact on conversions & sales. Since 2011, Headlines, Subheads & Value Propositions has taught startups, agencies & marketers how to nail the most important copy they’ll ever write. In the second book of the Copyhackers Classics Series, Joanna Wiebe shows you how to: • Write stop-in-your-tracks headlines. • Move readers through each section of copy with standout subheads. • Craft a value proposition that shapes your site – and your brand – while boosting sales. And… Joanna includes actionable copywriting strategies, examples and next steps. Plus, a Headline Hall of Shame. ‘Cuz let’s face it, sometimes the best way to learn what to do - is to see what not to do. And you’ll get: • Headline formulas you can AND SHOULD copy (check out chapter 4) • Slap-your-head dos & don’ts, subhead rules (see chapters 5 & 6) • And everything you need to write a value prop that can measurably boost your conversion rate (go to chapter 7) Pick up your copy of Headlines, Subheads & Value Propositions today.

Be better than the “Sign Up Now” button. Your call to action, often a button on the page, can make or break your page. It can make or break your conversion rate. It can make or break your digital business. Which means you must take your buttons & calls to action seriously. Because when visitors don’t click - they don’t convert. And given that your visitors can’t convert online without clicking a button… Your button copy is some of the most valuable marketing copy on the page. Since 2011, Buttons & Click-Boosting Calls to Action has taught startups, agencies and marketers how to write and optimize the single piece of copy with which you need the majority of your visitors to interact. In the third book of the Copyhackers Classics Series, Joanna Wiebe shows you how to: • Write clear, high-performing button copy. • Move from calls to action to calls to value. • Remove friction from your buttons so you can get more visitors to watch your videos. Download your lead magnets. Buy your products. And… Joanna includes actionable design dand copywriting strategies, examples and next steps. Plus, the one thing you must do before you publish any call to action or button. You’ll also get: • The 5 principles to quickly assess any button or call to action (see ALL 5 straight out of the gate in Chapter 1) • Answers to why you need to treat buttons like closed doors… and the exact steps to get anxious visitors to whip open those closed doors (flip straight to Chapter 2 for this one!) • The click-boosting secret that dramatically increases conversion rates without being “click bait” (you’ll see that, and never again waste visitors on clickbait, inside Chapter 4) Pick up your copy of Buttons & Click-Boosting Calls to Action today.

What if your copywriting side hustle could be more than a side hustle? What if freelance copywriting could be your main source of income, allowing you to quit that 9-5 and live life on your own terms? That's the goal of Your First $5000 Month. But this isn't just a guide to making money. It's a guide to building a sustainable and fulfilling career as a freelance copywriter. In Your First $5000 Month, Joanna Wiebe, the founder and CEO of Copyhackers, reveals the secrets to unlocking the freedom and flexibility that come with running your own copywriting business. Packed with invaluable advice, actionable strategies and real-life anecdotes from copywriters that have already hit that coveted $5K month milestone, this book is for ambitious freelance copywriters. Your First $5000 Month is perfect for you if at least FOUR of the following are true for you: • You seek the freedom of a freelance lifestyle • You’re already making some money as a freelance writer • You want to attract higher-paying clients • You aspire to make a significant income as a copywriter • You're prepared to embark on a journey of personal growth • You dream of transforming your passion for writing into a lucrative career Hop off the side gig train and step into a copywriting career that knows no bounds. Your First $5000 Month is your all-access pass to help you become a $5K freelance copywriter.

This is a different kind of book about freelance writing. The Six-Figure Freelance Copywriter gives you a rare glimpse into how top-earning freelancers crossed the $100,000 threshold. Each six-figure story is unique. And each will fuel your drive, demonstrate that there are many routes to a rewarding, six-figure freelance writing career...and it's closer than you think. Here are just a few of the stories you’ll find in The Six-Figure Freelance Copywriter: • How one freelancer went from a layoff to six figures...using Fiverr (check out chapter 9 for Anita Alvarez's story) • Why being "lazy" works for copywriter and best-selling author, Laura Belgray • One freelancer’s inside story of working for big-name brands • What a $100K project proposal looks like (Prerna Malik shares in chapter 2) • The one networking tactic Tarzan Kay swears by (and insists you try at your next conference or event) • How one freelancer doubled his copywriting rates with one pricing shift (flip to Andrew Yedlin's chapter to see how he did it) …and so many more. When you need motivation and a nudge to consistently reach new milestones in your freelance writing business, use the stories in The Six-Figure Freelance Copywriter as your evergreen source of inspiration. About Joanna Wiebe Joanna Wiebe is the creator of Copyhackers and the original conversion copywriter. For over 15 years, companies like BT, Canva, Intuit and MetaLab have trusted Joanna to help them find and spread their message. She’s trained teams at Shopify, Thinkific and AWS. And she’s served as an expert lecturer with Think with Google as well as a top-rated speaker at conferences like Mozcon, Business of Software and CXL Live. www.copyhackers.com

You can write messages that sell. Without writing a word. Winning messages don’t come from your company's boardroom. They don’t come from the Muse. Or from some dusty corner of your mind. Or from staring at the blank page. Top copywriters know: Customers tell you what they need to hear. Your job is to listen and repeat it on the page. Since 2011, Where Stellar Messages Come From has taught startups, agencies & marketers how to think like a master copywriter and write copy that boosts sign-ups and sales. Not by attacking the blank page. But by listening to what customers say and how they say it. Inside what’s been called the “gold standard” of copywriting books, you’ll get: • Steps to develop a simple messaging strategy & hierarchy (check out chapter 3) • Copywriting strategies to write faster by swiping your customers’ words (see chapter 4) • And the secrets to organizing your messages like a pro copywriter (go to chapters 3, 5 & 7) Plus templates and worksheets. So you can confidently write copy fast. Pick up your copy of Where Stellar Messages Come From today.

Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes brand new sections on online marketing legislation and QR codes, plus an expanded section on email marketing, the most commonly used e-marketing tool. Offering a highly structured and accessible guide to a critical and far-reaching subject, Emarketing Excellence 4e provides a vital reference point for all students of business or marketing and marketers and e-marketers involved in marketing strategy and implementation and who want a thorough yet practical grounding in e-marketing.

eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to: * Draw up an outline e-marketing plan * Evaluate and apply e-marketing principles and models * Integrate online and offline communications * Implement customer-driven e-marketing * Reduce costly trial and error * Measure and enhance your e-marketing * Drive your e-business forward Established marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC® planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM. Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.