"You're probably aware that generative AI can output quality text in any style and create stunning images in seconds. But smart managers are using gen AI for much more-business case development, data analysis, strategic exploration, and dozens of other applications. Soon, managers who develop their generative AI capabilities will be leaping ahead of managers who don't. Fortunately, you can start now and see results fast. The HBR Guide to Generative AI for Managers is packed with practical tips, prompts, case studies, and ideas to apply gen AI to dozens of managerial tasks right away and achieve incredible results. It's time for you to develop your gen AI-enabled mindset. This book will show you how. You'll learn how to: Understand key terms and concepts; identify the risks and rewards of generative AI; enhance your productivity; employ gen AI as both a copilot and a co-thinker; use the generative AI platform that best suits your needs; and leverage gen AI for business decisions and leading change. Arm yourself with the advice you need to succeed on the job with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges"--

AI is ready for business. Are you ready for AI? From financial modeling and product design to performance management and hiring decisions, AI and machine learning are becoming everyday tools for managers at businesses of all sizes. But AI systems come with benefits and downsides—and if you can't make sense of them, you're not going to make the right decisions. Whether you need to get up to speed quickly or need a refresher, or you're working with an AI expert for the first time, the HBR Guide to AI Basics for Managers will give you the information and skills you need to succeed. You'll learn how to: Understand key AI terms and concepts Recognize which of your projects would benefit from AI Work more effectively with your data team Hire the right AI vendors and consultants Deal with ethical risks before they arise Scale AI across your organization Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

The future of AI is here. The world is transfixed by the marvel (and possible menace) of ChatGPT and other generative AI tools. It's clear Gen AI will transform the business landscape, but when and how much remain to be seen. Meanwhile, your smartest competitors are already navigating the risks and reaping the rewards of these new technologies. They're experimenting with new business models around generating text, images, and code at astonishing speed. They're automating customer interactions in ways never before possible. And they're augmenting human creativity in order to innovate faster. How can you take advantage of generative AI and avoid having your business disrupted? Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of these new technologies, pick the right Gen AI projects, and reinvent your business for the new age of AI. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.

The future of AI is here. The world is stunned and transfixed by the marvel (and possible menace) of ChatGPT and other generative AI tools. It's clear that they will transform the business landscape--exactly when and how much remain to be seen. Meanwhile, your smartest competitors are already navigating the risks and reaping the rewards of this new technology. They're trying out new business models around generating text and code at astonishing speed. They're automating customer interactions in ways that were never before possible. And they're augmenting human creativity to innovate in new ways. How can you take advantage of generative AI and avoid having your business disrupted? Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of this new technology, pick the right generative AI projects, and reinvent your business for the new age of AI. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues--blockchain, cybersecurity, AI, and more--each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas--and prepare you and your company for the future.

Generative AI: The New Era of Artificial Intelligence – A Practical Guide for Business Leaders is a book on how business and industry leaders can understand generative artificial intelligence, the opportunities, the risks and how to best leverage generative AI to enhance their products, services, operations and business strategy. Generative AI has far-reaching impacts and is more than just a novelty or space for startups, it can be a very powerful tool to enable enterprises, industries, creators and any business or organization to enhance and streamline their processes, increase productivity, create novel products and ultimately increase their bottom line. This book will cover applications and methods, industries and opportunities, strategy and planning, design and development, and deployment and operations all in a way to be applicable to a wide array of industries and organizational sizes.

The next generation of AI is here—use it to lead your business forward. If you read nothing else on artificial intelligence and machine learning, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand the future direction of AI, bring your AI initiatives to scale, and use AI to transform your organization. This book will inspire you to: Create a new AI strategy Learn to work with intelligent robots Get more from your marketing AI Be ready for ethical and regulatory challenges Understand how generative AI is game changing Stop tinkering with AI and go all in This collection of articles includes "Competing in the Age of AI," by Marco Iansiti and Karim R. Lakhani; "How to Win with Machine Learning," by Ajay Agrawal, Joshua Gans, and Avi Goldfarb; "Developing a Digital Mindset," by Tsedal Neeley and Paul Leonardi; "Learning to Work with Intelligent Machines," by Matt Beane; "Getting AI to Scale," by Tim Fountaine, Brian McCarthy, and Tamim Saleh; "Why You Aren't Getting More from Your Marketing AI," by Eva Ascarza, Michael Ross, and Bruce G. S. Hardie; "The Pitfalls of Pricing Algorithms," by Marco Bertini and Oded Koenigsberg; "A Smarter Strategy for Using Robots," by Ben Armstrong and Julie Shah; "Why You Need an AI Ethics Committee," by Reid Blackman; "Robots Need Us More Than We Need Them," by H. James Wilson and Paul R. Daugherty; "Stop Tinkering with AI," by Thomas H. Davenport and Nitin Mittal; and "ChatGPT Is a Tipping Point for AI," by Ethan Mollick. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.