Discusses the nature, origins, and development of language and lists the meanings and associated word for more than thirteen thousand Indo-European root words.

The Philippines series of the PALI Language Texts, under the general editorship of Howard P. McKaughan, consists of lesson textbooks, grammars, and dictionaries for seven major Filipino languages. Ilokano is an Austronesian language. It ranks third among the major languages of the Philippines, being spoken by just over 12 percent of the population. Widely spoken throughout the Philippines, Ilokano is the dominant language of most of the provinces of Northern Luzon and is used as a lingua franca by non-Ilokano speakers in this area. Settlers have also carried the language to Mindoro and to several areas in Mindanao. The Ilokano dictionary was developed under the auspices of the Pacific and Asian Linguistics Institute (PALI) of the University of Hawaii, and accompanies the Ilokano reference grammar by the same author as well as Ilokano Lessons by Bernabe, Lapid, and Sibayan. The dictionary contains some 7,000 Ilokano entries. Many of the entries are illustrated by Ilokano sentences to clarify usage.

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Dante's classic is presented in the original Italian as well as in a new prose translation, and is accompanied by commentary on the poem's background and allegory.