Objections
Title | Objections PDF eBook |
Author | Jeb Blount |
Publisher | John Wiley & Sons |
Pages | 249 |
Release | 2018-06-13 |
Genre | Business & Economics |
ISBN | 1119477387 |
There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black and white in the sales profession. Except for objections. There is democracy in objections. Every salesperson must endure many NOs in order to get to YES. Objections don’t care or consider: Who you are What you sell How you sell If you are new to sales or a veteran If your sales cycle is long or short – complex or transactional For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs. Following in the footsteps of his blockbuster bestsellers Fanatical Prospecting and Sales EQ, Jeb Blount’s Objections is a comprehensive and contemporary guide that engages your heart and mind. In his signature right-to-the-point style, Jeb pulls no punches and slaps you in the face with the cold, hard truth about what’s really holding you back from closing sales and reaching your income goals. Then he pulls you in with examples, stories, and lessons that teach powerful human-influence frameworks for getting past NO - even with the most challenging objections. What you won’t find, though, is old school techniques straight out of the last century. No bait and switch schemes, no sycophantic tie-downs, no cheesy scripts, and none of the contrived closing techniques that leave you feeling like a phony, destroy relationships, and only serve to increase your buyers’ resistance. Instead, you’ll learn a new psychology for turning-around objections and proven techniques that work with today’s more informed, in control, and skeptical buyers. Inside the pages of Objections, you’ll gain deep insight into: How to get past the natural human fear of NO and become rejection proof The science of resistance and why buyers throw out objections Human influence frameworks that turn you into a master persuader The key to avoiding embarrassing red herrings that derail sales calls How to leverage the “Magical Quarter of a Second” to instantly gain control of your emotions when you get hit with difficult objections Proven objection turn-around frameworks that give you confidence and control in virtually every sales situation How to easily skip past reflex responses on cold calls and when prospecting How to move past brush-offs to get to the next step, increase pipeline velocity, and shorten the sales cycle The 5 Step Process for Turning Around Buying Commitment Objections and closing the sale Rapid Negotiation techniques that deliver better terms and higher prices As you dive into these powerful insights, and with each new chapter, you’ll gain greater and greater confidence in your ability to face and effectively handle objections in any selling situation. And, with this new-found confidence, your success and income will soar.
25 Toughest Sales Objections-and How to Overcome Them
Title | 25 Toughest Sales Objections-and How to Overcome Them PDF eBook |
Author | Stephan Schiffman |
Publisher | McGraw Hill Professional |
Pages | 258 |
Release | 2011-05-23 |
Genre | Business & Economics |
ISBN | 0071767371 |
Turn common objections into BIG OPPORTUNITIES! It costs too much… We're switching to overseas vendors… Let me think about it… NO! You can do one of two things when a customer is reluctant to buy: You can back off or go in for the kill. 25 Toughest Sales Objections--and How to Overcome Them helps you choose which direction is the best approach and gives you the tools you need to defl ect that obstacle and make the sale. Bestselling author and renowned sales guru Stephan Schiffman has tapped into his decades of hands-on experience training sales professionals and has boiled his list of objections down to the top 25 most frustrating, universal issues. Through sample dialogues and occasionally humorous examples any salesperson can relate to, Schiffman provides the solutions to help turn any "No" into a done deal. At long last, the sales objection has met its match. Stephan Schiffman provides you with an arsenal that helps you combat any negative response and, in the process, turns perceptions of you from sales rep to ultimate problem solver.
Insight Selling
Title | Insight Selling PDF eBook |
Author | Mike Schultz |
Publisher | John Wiley & Sons |
Pages | 263 |
Release | 2014-04-30 |
Genre | Business & Economics |
ISBN | 1118875060 |
What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. In recent years, buyers have increasingly seen products and services as replaceable. You might think this would mean that the sale goes to the lowest bidder. Not true! A new breed of seller—the insight seller—is winning the sale with strong prices and margins even in the face of increasing competition and commoditization. In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners: Level 1 "Connect." Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people. Level 2 "Convince." Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options. Level 3 "Collaborate." Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team. They also found that much of the popular and current advice given to sellers can damage sales results. Insight Selling is both a strategic and tactical guide that will separate the good advice from the bad, and teach you how to put the three levels of selling to work to inspire buyers, influence their agendas, and maximize value. If you want to find yourself and your team in the winner's circle more often, this book is a must-read.
Overcoming Objections: How to Close More Sales at Higher Margins Using Proven Strategies
Title | Overcoming Objections: How to Close More Sales at Higher Margins Using Proven Strategies PDF eBook |
Author | Carl Henry |
Publisher | Henry Associates Press |
Pages | 114 |
Release | 2016-02-10 |
Genre | Business & Economics |
ISBN | 9780996936002 |
In almost every sale, an objection will be raised. How you deal with your customer's concern will often make the difference between a completed order and a missed opportunity. The best salespeople don't become masters at overcoming objections by accident. They can deal with them smoothly and confidently because they get the right information, use the right techniques, and follow a smart strategy for melting buyer resistance. In this short book, Carl Henry will teach you everything you need to know about sales objections, including: what the most common objections are, why customers raise them, how you can diagnose and defeat almost objection, and even when to walk away from a sale. Don't let sales objections stop you in your tracks... and stop you from earning your next commission. Pick up your copy of Overcoming Sales Objections today and learn what it takes to get past customer reluctance and close more sales!
Handling Sales Objections
Title | Handling Sales Objections PDF eBook |
Author | Jeff Shore |
Publisher | |
Pages | |
Release | 2017-07-24 |
Genre | |
ISBN | 9780988491533 |
If you¿ve been in sales for any length of time you have most certainly had to deal with objections. They are as consistent as the sunrise. Unfortunately, the idea of handling sales objections can create a great deal of angst in the hearts of many salespeople. This book is intended to change that.It is my observation that objections provide opportunities to advance a sale rather than destroy it. As a sales professional, you need to understand that a customer without an objection is not a customer at all. Having an objection means the customer is engaged in the purchase process. And that means you¿re still in the game!This simple mindset change can transform the way you look at sales objections. Rather than experiencing the objection as an obstacle, you can now view it as an opportunity. It means your customer is interacting in the sales process, not impeding it.This is just one of several strategic mindset shifts I¿ll present that will make you an expert at handling sales objections. I guarantee that if you embrace these practices you will find that objections will become your ally, important asset you can leverage in a positive way to help your customer make a satisfying purchase decision.
It's Not about the Coffee
Title | It's Not about the Coffee PDF eBook |
Author | Howard Behar |
Publisher | Penguin |
Pages | 214 |
Release | 2007 |
Genre | Business & Economics |
ISBN | 9781591841920 |
A Starbucks executive reveals how to draw on the successful coffee-house chain's examples in order to promote business success, sharing inside stories about key turning points in Starbucks' history to illustrate how the company came to embrace its philosophy about putting people ahead of profits.
Objection Handling Handbook
Title | Objection Handling Handbook PDF eBook |
Author | Tibor Shanto |
Publisher | Createspace Independent Publishing Platform |
Pages | 34 |
Release | 2016-07-04 |
Genre | |
ISBN | 9781535108362 |
There is no way to avoid objections when telephone prospecting. The skill is in managing them when they come, and use them to create a sales conversation. The Objection Handling Handbook explores the most common objections we face when prospecting. The present specific steps to take away the objection, and move the conversation from an interruption to a productive sales call. You will learn to understand the dynamics involved in objections, and how to overcome the prospect's reluctance to take time out of their busy day, and engage with you, the sales person. In addition to managing the most common objections, you will also learn how to discourage specific objections by how you structure your talk track. Using techniques covered in the Handbook, you will convert more leads to opportunities and sell more as a result!