Is your small business or non-profit having trouble standing out in today's crowded and competitive markets? In your efforts to look legitimate, you're likely promoting your brand with promises, words and images that blend in instead of break through. The solution? Find your TWIST. In this book, Julie Cottineau, former VP of Brand for Virgin, founder of Brand School and a global authority on impactful and effective branding, shares her unique TWIST approach which helps businesses remove their brand blinders and look outside of their categories for actionable insights that build stronger brands and better business results. She uses easy to follow examples of actual small businesses that have successfully applied her methodology. Don't waste another minute on "me-too" marketing until you read this book and build your own TWIST.

A diagnosis of dyslexia could change everything for an aspiring fifth-grade gymnast struggling at school in this authentic, high-energy novel in verse. The print edition of this title is set in a font developed to be easy to read. The gym is where Claire shines and she’s on her way to qualifying for the state championships. But at school, she’s known as a troublemaker—which is fine with her since it helps her hide her reading problem. Claire has never been able to make sense of the wobbling jumble of letters on a page. When a sympathetic principal wonders if she’s acting out because she may have dyslexia, she’s stunned. Claire has always assumed she’s dumb, so she’s eager to get evaluated. But her mother balks. Afraid Claire will be labeled “stupid,” she refuses testing. Can Claire take on both her reading challenges and her mother’s denial? Is it worth jeopardizing her dream of the state championships? Told in clear and poignant verse and featuring black and white illustrations, Claire’s struggle with something that seems to come easily to everyone else will resonate with readers and have them cheering her on.

Hair braiding is getting hotter by the day, and the evolution of styles has grown just as rapidly. The New Braiding Handbook offers you an impressive array of easy-to-re-create, beautiful, and versatile looks that are as appropriate for elegant formal events as they are practical for casual, everyday wear. With step-by-step photos and detailed instructions for creating trendy knots, chic twists, and playful plaits, The New Braiding Handbook teaches imaginative and intricate hairstyling like you've never seen before. Fifty looks to choose from guarantee a braid for every occasion (or no occasion at all). Along with amazing styles and easy-to-follow tutorials, there are also tons of tips for eliminating split ends, bulking up limp locks, growing out a short ’do, and getting a full, healthy, shiny head of hair straight from the pages of a magazine.

I can't really explain my attraction to the bow and arrow. I can't explain the pull of a camp fire either, or the ocean, or the open hills where you can see forever. It's just there. These things are in all of us I think, some vestige of our primitive past buried so deep in our genome as to be inseparable from what it is to be human. What we think of as civilization is a new experiment in the eyes of Father Time. Experts say that humans have been around for some fifty thousand years. We've been carrying the bow for maybe five thousand (atlatls and spears before that), and pushing the plow for maybe two thousand. We have been hunters forever. We are built to run, to pursue big game on the open savannas, to kill and eat them. With the dwindling of the Pleistocene mega fauna, mammoths and such, the bow became more important and indeed helped to make us who we are today. It still holds that attraction, same as the hearth. When I was a kid I would make crude bows from green plum branches, big at one end and small at the other. A discarded hay string would serve as a bowstring. My arrows were fat and unfletched and would scarcely fly more than a few yards, usually tumbling over in midair. The small creatures around our home were plenty safe. When I was about 12 or so my brother brought me two old Ben Person recurves he'd found at a yard sale. One was a short bow, probably no more than 48 inches and the other was more of a standard size. They both drew about 50 lbs if I recall. That fall happened to be a good year for cottontails around our little farm and I spent countless hours walking the fields and shooting at them as they busted from underfoot. Although I'd get several shots a day I never did hit one on the fly but I remember that fall fondly nonetheless. The pleasure of jumping rabbits and seeing the feathered shaft streaking toward them was a thrill I've never forgotten. I made my first "real" bow when I was in high school, after getting a copy of the Traditional Bowyers Bible in the mail (more on this in a moment). My first bow, a decrowned mulberry flatbow, broke within about 10 shots. The second held together quite well and is probably still around somewhere and capable of shooting an arrow, though it would probably draw about 70lbs. When I first started making bows I used the woods I had close at hand; mulberry, common persimmon, red maple, white cedar, etc. I'd probably made more than a dozen bows of various woods before I ever saw a piece of Osage. People often ask me where they can find a bow stave and, invariably, I tell them to use what they have close by. No matter where you live, you'll have something near that will make a bow. Go cut it down and get started. This book is an attempt to share some of what I've learned over my years of bow making. The Traditional Bowyers Bible series, as mentioned earlier, is still a great source of information. Why write another book on making wood bows you might ask? The simple answer is that there are so many ways of doing and explaining things. There are still unanswered questions and we'll cover many of them here. We will cover all of the most frequently asked questions, and lay out a simple plan that should guide you through the entire process, from finding a stave to stringing your bow and shooting your first arrow. Some of what you'll find here, you'll find nowhere else.

A Twist of the Wrist has been the high performance rider's bible for over 20 years. Key elements of cornering were discovered and refined as no book as ever been done in the past.How many kinds of corners are there? How does a rider figure out a line? What are the key visual skills? How do you figure out a corner? How do you spot a riding barrier? What is the purpose of braking? How do riders create their own panic and make things worse? How can decisions you have made cause problems? Does trying not to crash make things better or worse? How do you organize riding priorities? A Twist of the Wrist provides anyone with an unforgettable, simple form to shape their riding and it applies to all situations.This interactive CD contains the text, drawings, diagrams, illustrations and photographs from the original book, Twist of the Wrist, plus 97 video clips and 75 new audio comments by Keith. It literally puts this vital information at your fingertips.Gain the same knowledge that countless street riders and scores of racing champions have used to identify their barriers and build a solid foundation for riding confidence.CD - 5-1/2" x 5"'