Handbook of Services Marketing and Management

Handbook of Services Marketing and Management
Title Handbook of Services Marketing and Management PDF eBook
Author Teresa Swartz
Publisher SAGE
Pages 534
Release 2000
Genre Business & Economics
ISBN 0761916121

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This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'

Services Marketing and Management

Services Marketing and Management
Title Services Marketing and Management PDF eBook
Author Audrey Gilmore
Publisher SAGE
Pages 228
Release 2003-06-02
Genre Business & Economics
ISBN 9780761941583

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This text provides an overview of the characteristics and underlying principles of delivering services in today's marketplace, and places these issues in the context of the frameworks and activities of various types of organization, such as financial services, tourism, charities and museums.

Handbook of Services Marketing and Management

Handbook of Services Marketing and Management
Title Handbook of Services Marketing and Management PDF eBook
Author Teresa Swartz
Publisher SAGE
Pages 538
Release 2000
Genre Business & Economics
ISBN 9780761916123

Download Handbook of Services Marketing and Management Book in PDF, Epub and Kindle

This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'

Handbook of Marketing Strategy

Handbook of Marketing Strategy
Title Handbook of Marketing Strategy PDF eBook
Author Venkatesh Shankar
Publisher Edward Elgar Publishing
Pages 529
Release 2012
Genre Business & Economics
ISBN 1781005222

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This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy.

Handbook of Service Marketing Research

Handbook of Service Marketing Research
Title Handbook of Service Marketing Research PDF eBook
Author Roland T. Rust
Publisher Edward Elgar Publishing
Pages 629
Release 2014-02-28
Genre Business & Economics
ISBN 0857938851

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The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy

Innovations in Services Marketing and Management: Strategies for Emerging Economies

Innovations in Services Marketing and Management: Strategies for Emerging Economies
Title Innovations in Services Marketing and Management: Strategies for Emerging Economies PDF eBook
Author Goyal, Anita
Publisher IGI Global
Pages 410
Release 2013-10-31
Genre Business & Economics
ISBN 1466646721

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Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses. Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify key trends in emerging economies and build the next generation of innovative services.

Handbook of Relationship Marketing

Handbook of Relationship Marketing
Title Handbook of Relationship Marketing PDF eBook
Author Jagdish N Sheth
Publisher SAGE
Pages 678
Release 2000
Genre Business & Economics
ISBN 0761918108

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As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core' of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints.