Handbook of Sales Promotion
Title | Handbook of Sales Promotion PDF eBook |
Author | Stanley M. Ulanoff |
Publisher | McGraw-Hill Companies |
Pages | 652 |
Release | 1985 |
Genre | Business & Economics |
ISBN |
Sales Promotion Essentials
Title | Sales Promotion Essentials PDF eBook |
Author | Don E. Schultz |
Publisher | N T C Business Books |
Pages | 197 |
Release | 1993 |
Genre | Sales promotion |
ISBN | 9780844233666 |
Complete, concise, and easy to use, the all-new edition of this marketing best seller covers the ten key sales promotion techniques, explains how each one works, and shows how marketers can plan for and use them to boost sales: coupons, refunds and rebates, sampling, value packs, premium packs, mail-in premiums, continuity programs, contests and sweepstakes, special events, and trade incentives. Real-life examples illustrate the benefits and drawbacks of each technique, highlighting how it can be used alone or as part of a long-term sales promotion or marketing plan. Also new to this edition, an emphasis on tailoring sales promotions to the buying habits of distinct consumer groups ensures that all campaigns are customer oriented and results focused. Special chapters highlight the growth of sales promotion and its increasingly important role within an integrated marketing communications program. A comprehensive appendix of sales promotion organizations, major suppliers, and sources of further information makes this book an essential resource for anyone using sales promotion to meet marketing and sales goals.
Sales Promotion
Title | Sales Promotion PDF eBook |
Author | Julian Cummins |
Publisher | Kogan Page Publishers |
Pages | 282 |
Release | 2002 |
Genre | Business & Economics |
ISBN | 9780749438647 |
This book spells out the tried and tested methods that companies use to stay ahead in the sales promotion race. It details the offers that win new customers and keep existing ones buying. This book amounts to a DIY sales promotion kit.
The Sales Promotion Handbook
Title | The Sales Promotion Handbook PDF eBook |
Author | Chris Brown |
Publisher | |
Pages | 0 |
Release | 1993 |
Genre | |
ISBN |
Promotion
Title | Promotion PDF eBook |
Author | Richard E. Stanley |
Publisher | Prentice Hall |
Pages | 426 |
Release | 1982 |
Genre | Business & Economics |
ISBN | 9780137308958 |
The Sales Promotion Handbook
Title | The Sales Promotion Handbook PDF eBook |
Author | John Cameron Aspley |
Publisher | |
Pages | 1110 |
Release | 1954 |
Genre | Marketing |
ISBN |
The Sales Promotion Handbook
Title | The Sales Promotion Handbook PDF eBook |
Author | Dartnell Corporation |
Publisher | |
Pages | 1082 |
Release | 1950 |
Genre | Marketing |
ISBN |