"This book offers a clear articulation of Open Access (OA) concepts and issues and demystifies the state-of-the-art knowledge domain in the areas of OA and scholarly communications from diverse perspectives as well as implications for the information and knowledge society"--

In an information and knowledge society, access to information and knowledge is a basic human right, making equitable and fair access to information and knowledge paramount. Open Access (OA) plays a huge role in addressing inequities as well as broad-based and inclusive scientific progress. On the surface, the number of publications discussing OA issues from various angles are on the rise. However, what is missing is a comprehensive assessment of the extent of OA implementation and a discussion of how to proceed in integrating OA issues from various perspectives. The Handbook of Research on the Global View of Open Access and Scholarly Communications articulates OA concepts and issues while demystifying the state-of-the-art knowledge domain in the areas of OA and scholarly communications from diverse perspectives as well as implications for the information and knowledge society. Covering topics such as ethics, copyright challenges, and open access initiatives, this book is a dynamic resource for publishers, librarians, higher education administrators, policymakers, students and educators of higher education, researchers, and academicians.

For faculty to advance their careers in higher education, publishing is essential. A competitive marketplace, strict research standards, and scrupulous tenure committees are all challenges academicians face in publishing their research and achieving tenure at their institutions. The Handbook of Research on Scholarly Publishing and Research Methods assists researchers in navigating the field of scholarly publishing through a careful analysis of multidisciplinary research topics and recent trends in the industry. With its broad, practical focus, this handbook is of particular use to researchers, scholars, professors, graduate students, and librarians.

A range of perspectives on the complex political, philosophical, and pragmatic implications of opening research and scholarship through digital technologies. The Open Access Movement proposes to remove price and permission barriers for accessing peer-reviewed research work--to use the power of the internet to duplicate material at an infinitesimal cost-per-copy. In this volume, contributors show that open access does not exist in a technological vacuum; there are complex political, philosophical, and pragmatic implications for opening research through digital technologies. The contributors examine open access across spans of colonial legacies, knowledge frameworks, publics and politics, archives and digital preservation, infrastructures and platforms, and global communities.

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.

A compendium of over 50 scholarly works on discourse behavior in digital communication.

There is no singular ‘best’ method of research. The differing nature of various research endeavors warrant multiple ways of generating knowledge, sharing knowledge, and more importantly, avoiding errors. More recently, the dichotomy between quantitative and qualitative approaches has begun to dissolve as the integrated approach of mixed methods gains popularity. Scholarly Publishing and Research Methods Across Disciplines is a collection of innovative findings on the methods and applications of research in scholarly publishing, ranging from the analyzation of mixed methods and qualitative/quantitative research, to Dewey’s scientific method and more. Highlighting a range of topics including higher education, digital divide, and model development, this publication applies a cross-disciplinary viewpoint that will appeal to researchers, graduate students, academicians, librarians, scholars, and industry-leading experts around the globe seeking an understanding of the limitations and strengths in research techniques.