Handbook of Research on Managing and Influencing Consumer Behavior
Title | Handbook of Research on Managing and Influencing Consumer Behavior PDF eBook |
Author | Kaufmann, Hans-Ruediger |
Publisher | IGI Global |
Pages | 764 |
Release | 2014-10-31 |
Genre | Business & Economics |
ISBN | 1466665483 |
In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.
Handbook of Research on Consumerism and Buying Behavior in Developing Nations
Title | Handbook of Research on Consumerism and Buying Behavior in Developing Nations PDF eBook |
Author | Gbadamosi, Ayantunji |
Publisher | IGI Global |
Pages | 594 |
Release | 2016-05-31 |
Genre | Business & Economics |
ISBN | 1522502831 |
Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
Title | Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences PDF eBook |
Author | Musso, Fabio |
Publisher | IGI Global |
Pages | 596 |
Release | 2019-10-11 |
Genre | Business & Economics |
ISBN | 1799814130 |
In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.
Strategies and Tools for Managing Connected Consumers
Title | Strategies and Tools for Managing Connected Consumers PDF eBook |
Author | Ree C. Ho |
Publisher | |
Pages | |
Release | 2019 |
Genre | Customer relations |
ISBN | 9781522596981 |
"This book explores the social impact and influence of social media on online businesses"--
Handbook of Research Methods in Consumer Psychology
Title | Handbook of Research Methods in Consumer Psychology PDF eBook |
Author | Frank R. Kardes |
Publisher | Routledge |
Pages | 528 |
Release | 2019-04-15 |
Genre | Psychology |
ISBN | 1351137700 |
What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.
Handbook of Research on Identity Theory in Marketing
Title | Handbook of Research on Identity Theory in Marketing PDF eBook |
Author | Americus Reed II |
Publisher | Edward Elgar Publishing |
Pages | 497 |
Release | 2019-12-27 |
Genre | Business & Economics |
ISBN | 1788117735 |
The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.
Understanding Consumer Behavior and Consumption Experience
Title | Understanding Consumer Behavior and Consumption Experience PDF eBook |
Author | Rajagopal |
Publisher | IGI Global |
Pages | 319 |
Release | 2015-01-31 |
Genre | Business & Economics |
ISBN | 1466675195 |
Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by publisher