"This book provides a compelling collection of innovative mobile marketing thoughts and practices"--Provided by publisher.

"This book collects the latest research advances in the rapidly evolving field of mobile business"--Provided by publisher.

Mobile phones have become an integral part of society, as their convenience has helped democratize and revolutionize communication and the marketplace of ideas. Because of their ubiquity in higher education, undergraduate classrooms have begun to utilize smartphones and tablets as tools for learning. The Handbook of Research on Mobile Devices and Applications in Higher Education Settings explores and fosters new perspectives on the use of mobile applications in a classroom context. This timely publication will demonstrate the challenges that universities face when introducing new technologies to students and instructors, as well as the rewards of doing so in a thoughtful manner. This book is meant to present the latest research and become a source of inspiration for educators, administrators, researchers, app developers, and students of education and technology.

The use of technology can significantly enhance educational environments for students. It is imperative to study new software, hardware, and gadgets for the improvement of teaching and learning practices. The Handbook of Research on Mobile Devices and Smart Gadgets in K-12 Education is a pivotal reference source featuring the latest scholarly research on the opportunities and challenges of using handheld technology devices in primary and secondary education. Including coverage on a wide variety of topics and perspectives such as blended learning, game-based curriculum, and software applications, this publication is ideally designed for educators, researchers, students, and technology experts seeking current research on new trends in the use of technology in education.

"This reference book brings together various perspectives on the usage and application of mobile technologies and networks in global business"--Provided by publisher.

"This book provides original, in-depth, and innovative articles on telecommunications policy, management, and business applications"--Provided by publisher.

"This book provides a comprehensive reference source on next generation Web technologies and their applications"--Provided by publisher.