Handbook of Public Relations

Handbook of Public Relations
Title Handbook of Public Relations PDF eBook
Author Robert L. Heath
Publisher SAGE
Pages 820
Release 2001
Genre Business & Economics
ISBN 9781412909549

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This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.

The Public Relations Handbook

The Public Relations Handbook
Title The Public Relations Handbook PDF eBook
Author Alison Theaker
Publisher Routledge
Pages 377
Release 2004-08-02
Genre Business & Economics
ISBN 1134369220

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In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.

Handbook of Public Relations

Handbook of Public Relations
Title Handbook of Public Relations PDF eBook
Author Robert L. Heath
Publisher SAGE
Pages 824
Release 2001
Genre Business & Economics
ISBN 9780761912866

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This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.

The SAGE Handbook of Public Relations

The SAGE Handbook of Public Relations
Title The SAGE Handbook of Public Relations PDF eBook
Author Robert Lawrence Heath
Publisher SAGE
Pages 793
Release 2010
Genre Business & Economics
ISBN 1412977819

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Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

The Handbook of Strategic Public Relations and Integrated Communications

The Handbook of Strategic Public Relations and Integrated Communications
Title The Handbook of Strategic Public Relations and Integrated Communications PDF eBook
Author Clarke Caywood
Publisher McGraw Hill Professional
Pages 612
Release 1997-05
Genre Business & Economics
ISBN 9780786311316

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As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important­­or more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!

The Public Relations Writer’s Handbook

The Public Relations Writer’s Handbook
Title The Public Relations Writer’s Handbook PDF eBook
Author Whitney Lehmann
Publisher Routledge
Pages 293
Release 2019-12-06
Genre Business & Economics
ISBN 1351261908

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From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer’s Handbook serves as a guide for those both in the classroom and in the field who want to learn, and master, the style and techniques of public relations writing. Eighteen conversational chapters provide an overview of the most popular forms of public relations writing, focusing on media relations, storytelling, writing for the web/social media, business and executive communications, event planning and more. Chapters include user-friendly writing templates, exercises and AP Style skill drills and training. Whether you’re a PR major or PR practitioner, this book is for you. Lehmann has combined her industry and classroom experience to create a handbook that’s accessible for PR students and practitioners alike. A dedicated eResource also supports the book, with writing templates and answer keys (for instructors) to the end-of-chapter exercises in the text. www.routledge.com/9780815365280.

Handbook of Public Relations

Handbook of Public Relations
Title Handbook of Public Relations PDF eBook
Author J. Chris Skinner
Publisher
Pages 333
Release 2016
Genre Public relations
ISBN 9780190412012

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Covers relevant content and contains case studies and examples taken from a South African context that deal with issues such as multi-cultural communication and relationship building.