International Direct Marketing

International Direct Marketing
Title International Direct Marketing PDF eBook
Author Manfred Krafft
Publisher Springer Science & Business Media
Pages 339
Release 2007-10-14
Genre Business & Economics
ISBN 3540396322

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This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.

International Marketing Resource Guide

International Marketing Resource Guide
Title International Marketing Resource Guide PDF eBook
Author William Arthur Delphos
Publisher DIANE Publishing
Pages 348
Release 1994
Genre Direct marketing
ISBN 0788124102

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Walks you through the international direct marketing process. References hundreds of resources. Includes actual case studies of U.S. companies marketing their products and services directly to customers in other countries. Covers: understanding issues unique to international business; overview of international markets by region, and by selected countries (Australia, Canada, France, Germany, Japan, Mexico and the U.K.); market information sources; reaching the customer; pricing, accounting and legal considerations; sales transactions; and more.

Direct Marketing Guide to Canada

Direct Marketing Guide to Canada
Title Direct Marketing Guide to Canada PDF eBook
Author William A. Delphos
Publisher DIANE Publishing
Pages 184
Release 1995-10
Genre
ISBN 0788123610

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Walks you through the direct marketing process. References hundreds of "next-step" resources. Includes actual case studies of U.S. companies currently taking advantage of the Canadian marketplace. Covers: the market research process; the direct marketing process; pricing, selling, and shipping the product; and accounting and legal issues. Extensive information on U.S. Postal Services resources for inexpensive shipping to Canada. Comprehensive!

Handbook of International Trade

Handbook of International Trade
Title Handbook of International Trade PDF eBook
Author Michael Z Brooke
Publisher Springer
Pages 463
Release 2016-01-14
Genre Business & Economics
ISBN 1349098744

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Designed for the businessman, this is a handbook of international trade.

Handbook of International Direct Marketing

Handbook of International Direct Marketing
Title Handbook of International Direct Marketing PDF eBook
Author John Dillon
Publisher McGraw-Hill Companies
Pages 456
Release 1976
Genre Business & Economics
ISBN

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Modern, comprehensive & completely authoritative, this handbook is an indispensable work on international direct marketing. No company can today ignore direct marketing. To maintain or enlarge a position in the market place, every company must look to this important vehicle for sales & promotion. Whether using the mail within one country or reaching out across borders in a planned international campaign, the thrustful & aggressive marketing manager will need this handbook.

The Handbook of International Trade

The Handbook of International Trade
Title The Handbook of International Trade PDF eBook
Author Jim Sherlock
Publisher GMB Publishing Ltd
Pages 450
Release 2004-02
Genre Business & Economics
ISBN 1905050968

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Provides an understanding of the issues involved in developing and managing overseas trade. Aimed at students studying for the Institute of Export professional qualification and practitioners involved in export and international trade, this book providesboth 'textbook' information and accessible guidelines for best practice.

The Handbook of International Direct Marketing

The Handbook of International Direct Marketing
Title The Handbook of International Direct Marketing PDF eBook
Author
Publisher
Pages 676
Release 1999
Genre Business & Economics
ISBN

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Although direct mail is the fastest growing marketing medium in the world, it is still largely organized on a national basis and remains confined by borders. To support and inform marketing professionals in the development of direct marketing into an international activity, the fourth edition of this title offers a comprehensive 'one-stop' guide to the direct mail potential of every major export market in the world. It provides authoritative, independent advice on how to formulate and execute effective campaigns, along with detailed information on markets, costs and data relevant to businesses based in any country.